Behind the Scenes with Amazon’s Kindle Actress

Amy Rutberg and Boy from new Kindle bookstore commercial

Amazon’s released at least four different ads where actress Amy Rutberg plays a woman who resists her friend’s gentle suggestions about the advantages of a Kindle. But in real life, she’s a big fan of the Kindle — and gave away over half a dozen of them as a gift this Christmas! She’s been posting some funny updates on Twitter about how her life has changed since she became “the Kindle girl”. And she’s also receiving a few funny messages herself – from other enthusiastic Kindle owners!

“got my 1st Kindle (Touch) last week, and I’m already addicted,” someone messaged her on Twitter in December, adding “It’s ALL your fault ;)” And just last month, an accountant sent her another message with the obvious question. “Do you really use a Kindle? My grand daughter got one for Christmas but it’s already broken!”

“I’m sorry to hear about your granddaughter’s #kindle,” Amy responded sweetly (adding “Yes, I really use my kindle. I’m obsessed!”) But there’s apparently an extra sense of responsibility that comes from being the star of a national ad campaign. Amy pre-ordered an ebook in September, according to one Twitter post, but was startled when it was finally released three months later, and it was time to actually make the payment. “Got a suprise notice that I owed #amazonkindle for an ebook I ordered in Sept,” she wrote. “would b pretty embarrassed if I had a delinquent account!”

I felt a little bit like the Kindle ad paparazzi reading her Twitter posts – but she’s looking for more followers, so I figured she’d appreciate the publicity. And it was refreshing to learn that in real life, the actress from Amazon’s commercials is already an enthusiastic Kindle user herself – and that she’s got a lively sense of humor. (A few months ago she re-posted a silly Twitter update posted by Family Guy writer Alec Sulkin. “Just bought a Ken doll. I don’t know what everyone’s talking about, you can’t read books on this thing!”)

It must be a lot of fun being the woman from the Kindle ad — and then being able to show up with Kindles for all your friends. That’s what Amy did when Christmas rolled around this year, posting in early December, “Just bought 7 $79 kindles as gifts, and it felt gooood….

“and no, I don’t get a discount.”

She even bought her dad a Kindle for Christmas — then posted a picture of it up on Twitter. She joked that the sexy ad it was displaying for a T-Mobile 4G “hotspot” was “So wrong on so many levels :)”

Amazon Kindle image aboug 4G Mobile Hotspot

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