It’s like a “flash sale”. Until midnight, Amazon’s discounting all of their Kindle Fire tablets by 15%. It’s a special one-day sale to celebrate Amazon’s first-place finish in a new survey about customer satisfaction. “To say thank you, we’re taking 15% off all Fire tablets,” reads an announcement on Amazon’s front page today.
That front-page announcement leads to a grid showing Amazon’s Fire tablets — each with its old price crossed out, and a lower price printed in bright orange numbers. The Fire HD6 tablet is now just $84, and the larger Fire HD7 is just $118. (Today only!) And while normally the massive 8.9-inch Fire HDX would cost $379, it’s just $322 until midnight.
Even the kids edition of the Fire HD has been discounted. Normally it costs $149, but today Amazon’s reduced its price to just $126. “If you’ve been waiting, today might be a very good day to buy a Fire tablet from Amazon,” wrote my friend Len Edgerly on his “Kindle Chronicles” blog. “This display of corporate gratitude was triggered by an impressive performance by Amazon in the 2014 American Customer Satisfaction Index (ACSI) rankings released last week…”
It’s a big triumph, because general satisfaction is down among all shoppers, according to the results of the study. But Amazon achieved a score of 86 in the survey — the highest of any retailer. Amazon actually scored an 88 last year, but even this two-point drop still leaves them at the top. NetFlix came in second — tied with Newegg (an online retailer of computer hardware and software) — but both Amazon’s competitors only achieved a score of 81.
Amazon’s always been very aggressive about pleasing their customers, Len Edgerly points out — and this survey suggests that it’s working. A lot of Amazon’s customers are now officially reporting that they’ve enjoyed their shopping experiences. And it’s nice that Amazon’s acknowledging that in a way which is actually meaningful to shoppers.
“To say thank you, we’re taking 15% off all Fire tablets…”