September 10th, 2013
We’ve had a lot of fun laughing at the funny fake reviews people have posted on Amazon. And I was really impressed when Amazon joined in the fun last month, posting their own list of their favorite funny customer reviews. But this month, it’s taken an even stranger turn. Because customers are now leaving fake reviews on works of fine art, which are being sold on Amazon for millions of dollars!
“Is shipping extra?” joked one review. “Not expensive enough,” joked another — one of many reviewers pretending to be the kind of people who could actually afford to purchase a $4.5 million painting. “I was debating between this and a Minnie Mouse poster for my daughter’s room,” joked another reviewer located in San Jose.”Bought this one and put it up.
“I don’t think she quite likes it, so I will probably have to still buy the Minnie Mouse poster…”
The $4.5 million painting is by Norman Rockwell, and Amazon describes it as a recently discovered oil-on-canvas — part of a series of paintings about a young U.S. soldier named Willie Gillis. (“According to the Wall Street Journal, it ‘hung in the headquarters of an undisclosed local company since 1968, when heirs of the painting’s original owner gave it to the corporation during a merger’…”) The Journal notes that it’s rare when a new painting by the artist actually becomes available for purchase. But it’s probably even more rare for them to be sold through Amazon.com.
“After years of living with this ugly crack in my basement wall I finally found the right size painting to cover it!” joked another fake review of the $4.5-million painting. (It was voted “Helpful” by 17 out of 27 reviewers…) And it’s not the only expensive painting which is drawing some sarcastic comments about its price tag, since Amazon’s also selling an original painting by Andy Warhol for $1.45 million. “Pick up two or three if you can get your hands on them,” suggested one reviewer. And another reviewer even told a longer story about “improving” the painting with a bottle of Lysol.
“I looked closely at it with a flashlight, but I didn’t see any numbers so they must just leave it up to the buyer to add his or her favorite colors wherever…”
Amazon entered the art marketplace just last month, announcing that “We’re thrilled to bring the excitement and emotional connection of art to our customers…” They’ve lined up more than 40,000 works of fine art from over 150 galleries and dealers, and more than 4,500 artists, according to Amazon’s press release. (“We are excited to bring one of the largest selections of fine art direct from galleries to our customers…”) Though it still makes me laugh when paintings with a multi-million dollar price tag are listed with the same buttons as other Amazon products — like “Add to Wish List” and “Add to Cart”.
Most of the paintings are actually listed for less than $10,000, so it’s not just millionaires who could consider a purchase. And to be fair, at least one of the galleries — Paddle8 Editions — actually sells their artworks solely to raise money for non-profits and cultural institutions, and they’re actually pretty excited about the opportunity to reach even more customers. But it’s hard to overlook the oddity of selling fine art on the same web site that sells rubber horse masks and educational uranium samples — and to let random shoppers leave behind their reviews. When they first launched their fine art page, Amazon was even offering a chance to purchase a Claude Monet painting — L’Enfant a la tasse — for $1.45 million.
“Very amateurish quality,” joked one reviewer who called himself Art Guy. “My 9-year old son could do a better job…!”