Amazon.com shipping boxes

Amazon’s starting a new tradition that they’re calling “Black Friday Deals Week”. They’re offering big discounts right now of up to 50% on computers and accessories, for example, and even high-demand gift items like laptops and tablets. All the deals appear on a special “Black Friday Sales” web page that used to say “Countdown to Black Friday.” But now (according to Amazon), the magic day is already here!

“You shouldn’t have to stand in a long line to get a great deal,” Amazon explains – and they’re not just discounting their own products. “We’ve been searching for the best Black Friday deals everywhere – including Black Friday deals other stores are planning–so we can bring them to you even earlier.” There may be a limited supply of the discounted items, Amazon warns, “but we’ll add new ones throughout the day, every day, so you can skip the long lines and still save a bundle.” My only question: Does that make this “Black Monday”?

I already see discounts of “up to 50%” on some Panasonic cameras. (For example, there’s a model called the Lumix DMC-GH2KK which normally costs $999, and Amazon’s selling it for just $499.99.) There’s three other Panasonic cameras that have been discounted by $220, and the savings are even bigger in the laptop section. A 15.6 inch ASUS laptop now costs just $399 — a 33% discount from its usual price of $599.

And if you’ve ever wanted ASUS’s high-end “Republic of Gamers” laptop, this is your chance. They normally cost $1,699, but Amazon’s offering them at a $420 discount. Plus, there’s also big discounts on monitors. (For example, a 24-inch widescreen monitor from Viewscreen now costs just $179, a 52% discount from its usual price of $368.)

But the biggest surprise is that Amazon is discounting tablet computers that compete directly with the Kindle Fire. A 7-inch Samsung Galaxy Tab 2 now costs just $179 — a 28% discount from its usual price of $249 — and even the 10-inch model is being discounted $100 from its usual price of $399. Plus, there’s even a 23% discount on solar keyboard folio for the iPad! Does this make you wonder if Amazon’s holding back a big discount of their own for later in the week?

All year long I’ve been waiting for one specific piece of news: that Amazon’s finally going to offer a big discount on their Kindle Fire tablets during the week of Black Friday. Last year they surprised everyone with a 32% discount on the big-screen Kindle DX on Thanksgiving Day, and then on Black Friday also slashed the price on the “previous generation” of their Kindle Keyboard to just $79. And exactly one year before, in 2010, Amazon also made big cuts in the price of their “previous-generation” Kindle Keyboards to just $89. (This was at a time when the Kindle 3 cost $139.)

It drives me crazy, because I know Amazon’s planning a big “anchor” discount for this year’s Black Friday sales. But will it be a Kindle Fire tablet, a Kindle Paperwhite, or one of the older Kindle keyboards — or another model of the Kindle? I’d be happy if Amazon just brought back the Kindle Touch for one last hurrah.

But all we know for sure is that, according to Amazon, Black Friday “Deals Week” has already begun!


Check out Amazon’sspecial Black Friday Deals Week page at
tinyurl.com/AdvanceBlackFriday

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