October 3rd, 2012
If you’re trying to buy the new Kindle Paperwhite, there’s a surprising message today on Amazon.com. “Due to popular demand, orders placed today are expected to ship in 4 to 6 weeks.” Apparently one day after its official release, Amazon had already burned through their whole inventory of the new Kindle Paperwhite. Plus, for now, they’re limiting new orders to just two Kinde Paperwhites per customer.
It was just Monday that a Kindle executive acknowledged that pre-orders for their newest version of the Kindle “have far exceeded our expectations.” Amazon didn’t reveal how many they’ve actually sold, but their press release did include some excerpts from positive reviews of their newest Kindle. Time magazine called it “the best e-reader yet,” for example, and the technology site Gizmodo adds “Forget everything else, this Is the e-reader you want.”
At first I’d wondered whether Amazon had just manufactured their first batch of Kindle Paperwhites in a smaller-than-usual quantity. This would help create the perception that their new device has already become so wildly popular that it was selling out – when in fact, Amazon just hadn’t built that many of them in the first place. But I had to admit that the Kindle Paperwhite has been getting a lot of genuinely positive reviews from some high-credibility technology sites. A headline at CNN even declared Monday that the Kindle Paperwhite “is king of the e-readers.”
And the technology site Engadget called the Kindle Paperwhite simply “the best e-reader out there,”
So what’s the big deal? I thought the best explanation came in this review from The Huffington Post. “A luminescent e-reader screen is one of those new technologies, like HDTV or the bidet, that spoils you so badly, and so thoroughly changes your preferences and expectations, you won’t want to go back to a device without it once you’ve tried… ” They do note that Barnes and Noble has already released their own digital reader with a built-in light for the screen — more than five months ago — but then goes on to say that Amazon’s is better, spreading the light much more evenly across the entire screen.
Maybe that explains why the Kindle Paperwhite is getting such positive reviews. The Technology and Science Editor at NBC News Digital notes that it’s about more than just built-in lighting. The glowing screen increases the contrast between the black letters on the screen and their background, which is now a glowing white. That’s a big improvement, and he ultimately gave the Kindle Paperwhite one of it most emphatic endorsements.
“It can be declared hands down the best e-reader yet, without any need for qualifiers.”