Amazon Discounts Their Kindles for Valentine’s Day!

Amazon Discounts Their Kindles for Valentine's Day

You can now buy a Kindle for just $59 — a special deal celebrating Valentine’s Day. That’s a 25% discount, and Amazon’s even offering to spread that out over five payments of just $11.80 each! But there’s also big discounts on Amazon’s Kindle Fire HD6 tablets, as well as their newest Kindle Paperwhite!

For a shortcut, just point your web browser to

Amazon’s reduced the price of their Fire HD6 to just $84. Described as “the most powerful tablet under $100,” it comes with both front and rear-facing cameras (and a speedy quad-core processor). Weighing in at just over 10 ounces, it still offers a high-resolution screen with a very high pixel count (252 pixels per inch!) And there’s also a special edition for children with a tougher screen (and parental controls) which Amazon is now also offering with a special Valentine’s Day discount.

Amazon Kindle Fire HD6 sale

But don’t forget the Kindle Paperwhite! It’s Amazon’s newest touch-screen Kindle which Amazon claims is like reading on paper. (“No annoying glare, even in bright sunlight!”) Its low power consumption lets you read for a half an hour each day without needing a recharge until the end of the month — and its screen also has the ability to glow softly (for reading in the dark). The Kindle Paperwhite weighs just 7.3 ounces, and its “sleek” design makes it the perfect gift for Valentine’s Day. And Amazon’s now lowering its price to just $99!

Kindle Paperwhite discount

I couldn’t find Amazon’s “terms and conditions” for these offers, but they are warning that it’s a “Limited Time” discount. Presumably these are Valentine’s Day specials, so the low prices should last through midnight on Saturday. If you order by Friday — and pay for overnight shipping — you could have a nice geeky gift for your significant other on Valentine’s Day.

But with prices like these, it’s also a great time to do some shopping for yourself!

Remember, for a shortcut, just point your web browser to

What Is the Book in Amazon’s Newest Kindle Ad?

Woman in bikini reading at beach in Amazon Kindle Paperwhite ad

Watching TV, I just spotted a brand new ad for the Kindle. (Amazon’s touting the Kindle Paperwhite, so their ad shows a woman in a bikini enjoying an ebook in a beach chair — while the unhappy people around her struggle to read their own tablets in the bright sunlight.) There’s a short shot of the clear, crisp letters on her Kindle’s screen, and it always makes me want to ask the same question.

So what ebook is she actually reading?

Fortunately, you can pause the video long enough to read some of the sentences — and if you type them into Google, you can reveal the secret answer. It turns out that the woman at the beach is deeply engrossed in a 434-page thriller by Gillian Flynn. It’s called Gone Girl, and it became a best-seller in 2012 just a few weeks after it was released, ultimately selling more than two million copies.

For a shortcut to the ebook, point your browser to

It tells a darkly intriguing story about an unhappy couple that’s been married for five years — when the wife suddenly goes missing on their fifth anniversary. That’s why the book is titled “Gone Girl”, and the title of the chapter being read in the Kindle ad is “THE DAY OF…”

“…through it, trying to catch and pin down her thoughts. What are you thinking, Amy? The question I’ve asked most often during our marriage, if not out loud, if not to the person who could answer. I suppose these questions stormcloud over every marriage: What are you thinking? How are you feeling? Who are you? What have we done to each other? What will we do?

My eyes flipped open at exactly six a.m. This was no avian fluttering of the lashes, no gentle blink toward consciousness. The awakenÂing was mechanical. A spooky ventriloquist-dummy click of the lids: The world is black and then, showtime! 6-0-0 the clock said — in my face, first thing I saw. 6-0-0. It felt different. I rarely woke at such a rounded time. I was a man of jagged risings: 8:43, 11:51, 9:26. My life was alarmless.

At that exact moment, 6-0-0, the sun climbed over the skyline of oaks, revealing its full summer angry-god self. Its reflection flared across the river toward our house, a long…”

You can read the whole chapter onlineNPR Books published a much longer excerpt back in May of 2012 when the thriller was first released. I cheated and read a summary of the book’s plot on its page on Wikipedia, and I’ll just say that as expected, this book definitely has a lot of plot twists! And apparently there’s also a movie version that’s in production starring Ben Affleck as the possibly-murderous husband!

But best of all, you won’t have any trouble reading this page-turning thriller in the bright sunlight at the beach — as long as you’re reading it on your Kindle!

For a shortcut to Gone Girl, point your browser to

CNN Calls The Paperwhite “The Best Reader Ever”

The CNNMoney and Fortune magazine logo

You hear it all the time. People want to gush about how happy they are — after a good meal, for example — and they’ll say “This is the best sandwich ever.” I always smile, since you can’t actually have surveyed every single sandwich ever created in the history of time. But it is possible to test out every Kindle, every Nook, and every digital reading device ever made. Someone’s finally done a comparison of every single device, and they’ve declared that Amazon’s newest Kindle Paperwhite is, in fact, the best digital reader ever.

It was CNN.

America’s prestigious 24-hour news channel just posted a new review of the next generation of Kindle Paperwhite — and I’ve never seen such a positive review. “Once upon a time, there was an argument to be made for the Barnes & Noble Nook e-reader,” the article begins, “but with the introduction of the Kindle Paperwhite last fall, that battle turned from competitive to no contest.” They applaud the thin, light design of the new devices, saying the Kindle Paperwhite ” finds a perfect sweet spot of size and weight without becoming too difficult to handle or feeling too cheap.” And they also loved the display of the Paperwhite, noting it’s high-contrast and the way it refreshes the words on the screen quickly.

Even while they were complaining that Amazon’s estimate of the battery life might be a little high, they admit that most users will be able to read on the new Paperwhite for several weeks before having to recharge it. And they even praised the touchscreen interface for being quick to respond to the user’s touches. I know people who love their Kindles, but it’s really impressive that one of their new fans is CNNMoney — which is also the online home for two well-respected American finance magazines, Fortune and Money. And according to Wikipedia, more than 10.8 million people visit the CNN Money site each month — so this could become a very influential review.

But there was also a very interesting twist. One of the advantages CNN cited for the Paperwhite was the exclusive-to-Amazon “Kindle Singles” — the short, cheap works written by established authors, which you can’t get on any other device. And they cited something which I agree is one of the most compelling features about Amazon’s ecosystem: the Kindle Lending Library, which lets you borrow one ebook from the library each month without having to pay for it.

Of course, to be fair, the Nook lets you read almost any ebook for free — if you’re willing to actually take your Nook into a Barnes and Noble Store. But CNN’s reviewer wasn’t swayed, and came down unequivocally in favor of the new Kindle Paperwhite. Their conclusion?

“Ultimately there’s no reason not to buy an Amazon e-reader right now. It provides the best hardware and the best ecosystem.”

Amazon is Sold Out of Kindle Paperwhites!

Amazon announces shipping delays for new Kindle Paperwhite

I noticed something funny this morning when I went to Amazon to buy a Kindle Paperwhite. I couldn’t do it! Amazon isn’t able to ship the new Kindle Paperwhite any time this week, and is warning customers that if they purchase one, Amazon’s warehouse will actually ship it out “in 7 to 10 days”.

What’s really interesting is the new Kindle Paperwhite has only been available for nine days. But Amazon had been taking pre-orders since September 3rd, when they first announced the next-generation of their popular high-contrast (and glowing) screen. (“World’s best-selling e-reader now even better,” read the headline on Amazon’s press release…) And what’s even stranger is the 10-day delays may actually be an improvement. Friday one technology blog reported that Amazon was warning customers that the new Paperwhites would be shipping from their warehouses “in four to six weeks!”

Amazon prefixed Friday’s warning about a shipping delay with the words “Due to popular demand”, according to the technology blog — a nice way to acknowledge that their newest Kindle has been very popular. But Amazon also put a new restriction on Kindle purchases: “Limited to two per customer.” I no longer see that restriction on the Kindle Paperwhite page today — which is almost even more disturbing. Does this mean that Amazon has suddenly caught up with the initial onslaught of orders, and now has enough Paperwhites to last through a delay that they thought would last three weeks? Or did one of their suppliers suddenly resolve a problem getting the components to build the devices — so they can now start producing them at a faster rate. This is good news for Amazon’s customers — since their “countdown to Kindles” is now much shorter.

Still, you might want to get your order in early if you’re thinking about buying one of Amazon’s newest Kindle Paperwhites. There’s no guarantee that the shipping delay will remain at 7 to 10 days — and the delays could be even longer when more people start purchasing Kindles as a gift for Christmas. Maybe the new Kindle Paperwhite will be this year’s “Cabbage Patch Kid” — a gift so popular that it’s impossible to get, which makes more people want to buy them just so they can re-sell them at a profit. If that actually happened, then the delays get longer and longer — and you’d have a much harder time getting your own Kindle Paperwhite any time before January!

I wondered if Amazon might sell the previous generation of Kindle Paperwhites, but they obviously want to make sure their customers are only getting the very latest technology But what’s more interesting is that even before the new Kindle Paperwhite was released, Amazon was already sold out of the previous model. In fact, I have to applaud the technology site, which reported in August that Amazon was already sold out of the WiFi-only Paperwhites. Because they correctly recognized that this was a sign that Amazon was about to release a new model of the Paperwhite — and that prediction was spot-on, because Amazon did just that, just six days later. (“Get your wallets ready,” had urged their readers….)

And that’s still good advice — especially since supplies may be running out, at least temporarily, for the new Kindle Paperwhite.

People React to Amazon’s Newest Kindle

Amazon Hidden Camera Kindle Interviews

Amazon’s just released a new ad for their Kindle Paperwhite — and I wish I could put it into a time capsule. Because it perfectly captures a moment in the evolution of reading. Of course, from Amazon’s perspective, it’s just another way of reaching out to the people who are still resisting the idea of reading ebooks on a Kindle. But they came up with a really clever way to do it — and it makes for some very compelling viewing!

You can watch the video of this ad — and all of Amazon’s newest Kindle ads — at . This one is called simply “Real People, Genuine Reactions to the All-New Kindle Paperwhite “. And it’s the candid reactions that make it so much fun to watch! Amazon filmed people using their newest Kindle — and caught their reactions on a hidden camera!


“Holy Cow!”

“This is amazing…”

Amazon’s narrator explains enthusiastically that “We invited book lovers to try the new Kindle Paperwhite” — but that’s really an understatement. Because Amazon actually set up a miniature living room in the middle of a city plaza — and then invited people to sit down in its overstuffed furniture! It’s a nice gimmick, and it seems to have really made Amazon’s “test subjects” comfortable enough to open about their feelings on books. “I’m such a passionate reader,” one of their subjects explained — and another added “When I’m reading a book, and I really love what I’m reading, I get lost in the story!” But what’s remarkable is how specific they get about the advantages of the Kindle.

“It’s as clear as a book…”

“There’s no glare from the sun.”

“A thousand books in your back pocket?”

“The Kindle is fantastic!”

Of course, by identifying the people in their ads as “book lovers,” Amazon is making a specific point of their own: that reading on a Kindle is just as much fun as reading a print book. (“I love it!” gushes one of their subjects at one point.) And another one even jokes that when Amazon’s through interviewing them about their new Kindles, “We’re not giving ’em back!” But one of the most touching reactions came from what looks like a couple who has been together for a long time.

The husband, looking off towards the future, murmurs reflectively, “We might have to get two…”

Remember, you can watch the video of this ad — and all of Amazon’s newest Kindle ads — at

Is Amazon Really Discontinuing the Kindle Touch?

Did Amazon discontinue the Kindle Touch

So the Kindle Touch is currently listed as “unavailable” at (as shown in the screenshot above), followed by an even more discouraging notice. “We don’t know when or if this item will be back in stock.” And there’s an article reporting the same message 10 days ago from the British web site Tech Radar. While an Amazon spokesperson told TechRadar their device was still available through other retail “partners”, they also confirmed that it was “no longer available at”

So it’s looking like it’s “dead for now” — though Amazon could always have a secret plan for reviving the Kindle Touch sometime in the future. But currently Amazon is also no longer showing the Kindle Touch among the strip of all available Kindle models that’s displayed at the top of each Kindle’s web page. And Amazon’s U.S. web page for the Kindle Touch is now simply pointing shoppers to their new touchscreen Kindle Paperwhite devices (officially released just three weeks ago), which Amazon describes as a “newer model of this item.” Unfortunately, the new Paperwhite, with its built-in front lighting, is significantly different from the Kindle Touch, and it’s drawn at least a couple of dissatisfied reviews. 676 users have now given the new Paperwhite an average rating of less than 3 and a half stars on Amazon (out of a possible five), which is lower than any previous model of Amazon’s black-and-white Kindles.

Amazon’s averaged four stars for their Kindle and Kindle DX, and four and a half stars for the Kindle Keyboard. And even though it’s only been available for less than a year, the Kindle Touch already has an average rating of four stars (after racking up 6,471 reviews on its web page at Amazon). To be fair, the new Paperwhite has also received many positive reviews, too. And I still think our Kindle word game still looks absolutely gorgeous on the glowing screens of the Kindle Paperwhite…

But to head off any disappointment, Amazon’s now taken the unusual step of “preemptively disclosing” shortcomings of the Kindle Paperwhite right on its web page, “most likely to get out in front of user complaints,” C|Net reports. Towards the top of the Paperwhite web page, Amazon’s now linking to a web page from “the Kindle Team” which presents three disclaimers. (“Learn more about certain design decisions and changes from prior generations to help make an informed purchase,” the link promises.) On the page, Amazon acknowledges that at the bottom of the screen, the Paperwhite’s built-in light will sometimes provide uneven illumination under certain lighting conditions, and that, unlike the Kindle Touch, it doesn’t have audio or text-to-speech capabilities. And there’s also only 2 gigabytes of on-device storage, half of the storage that was available on the Kindle Touch.

Amazon may be suffering a backlash after high interest in the device, which they’re apparently trying to address before “Black Friday” and the big holiday shopping season. One day after its official release, Amazon had already sold out of their Kindle Paperwhite, with an Amazon executive conceding that pre-orders “have far exceeded our expectations.” But even three weeks later, new orders are still being delayed 4-6 weeks, with Amazon also imposing a new limit on orders of two per customers. Of course, that information also makes more sense now that we have the other piece of the puzzle. If the Kindle Touch really is unavailable now, that could explain the higher-than-expected demand for the new touchscreen Kindle Paperwhite!

But it’s also got me wondering if Amazon might bring back their older Kindle Touch devices — especially if they’re having trouble filling orders for the Kindle Paperwhite during the crucial Christmas shopping season. I wouldn’t be absolutely surprised if Amazon suddenly announced they were bringing back the Kindle Touch for a special a sale on Black Friday. Amazon wants customers to be happy, so it’d make perfect sense to give Kindle them a choice for their touchscreen Kindles.

After all, Amazon’s real goal is to just to sell you a Kindle. They don’t necessarily care which one!

A Special Announcement for Kindle Paperwhite Owners

Kindle Paperwhite screenshot of Throw in the Vowel word game

The Kindle Paperwhite has only been available since early October, but there’s already a new game available for it — mine! Wednesday Amazon added our Kindle word game, “Throw in the Vowel,” to their list of games which are now also approved for the Kindle Paperwhite. I released the game with my business partner back in February, and it’s nice to see that our updates have finally paid off. There’s only 110 different games available now for the Kindle Paperwhite, but ours is one of them!

Check out the game at

In two days, “Throw in the Vowel” has already become one of the Kindle Paperwhite’s top 30 best-selling games. (And of course, it’s also available for the Kindle Touch, the new Kindle, the older Kindle 2 and 3 “Kindle Keyboards, and even the Kindle DX.) But I’m excited for another reason. Some things really do look better on the Kindle Paperwhite’s glowing screen.

I’ve always said that one of my favorite things about our game was the way that it looked. Its background images show a magical mystery world where mists are shining, and there’s tantalizing words hovering just out of reach. There’s a glowing moon in the three-dimensional background, and a white light shining behind the name of the game. But now it’s a real glow — the light from the Kindle Paperwhite!

Kindle Paperwhite screenshot of Throw in the Vowel word game menu

We’d had to re-calculate the sizes of the letters too, so we ended up revealing even more of those pretty background images. I tell my friends that it’s almost a dream come true — literally! — since we’d imagined what that world was supposed to look like, and then made it shine out from the screen of the Kindle Paperwhite. Plus, the pixel count is higher on the Kindle Paperwhite, so you can see this little fantasy world in much greater detail. Now there’s even greater clarity for that light that’s shining on the columns, and the shimmering clouds in the sky.

When we released the game last February, we had no idea that Amazon would be releasing even more versions of the Kindle, but I feel like the Kindle Paperwhite is a perfect fit for “Throw in the Vowel”. To be fair, other games also look nicer on the Paperwhite’s glowing screen — and of course, they’re all much easier to play with a touchscreen interface. Our game is available on six different Kindles now — but I honestly feel that this is the best version yet.

It may just be a happy coincidence, but on the Kindle Paperwhite, “Throw in the Vowel” looks fantastic!

Visit the game’s page on Amazon at

Amazon Sells Out of Kindle Paperwhite!

Amazon Picture of Kindle Paperwhite

If you’re trying to buy the new Kindle Paperwhite, there’s a surprising message today on “Due to popular demand, orders placed today are expected to ship in 4 to 6 weeks.” Apparently one day after its official release, Amazon had already burned through their whole inventory of the new Kindle Paperwhite. Plus, for now, they’re limiting new orders to just two Kinde Paperwhites per customer.

When will the Kindle Paperwhite Not be Sold Out on Amazon

It was just Monday that a Kindle executive acknowledged that pre-orders for their newest version of the Kindle “have far exceeded our expectations.” Amazon didn’t reveal how many they’ve actually sold, but their press release did include some excerpts from positive reviews of their newest Kindle. Time magazine called it “the best e-reader yet,” for example, and the technology site Gizmodo adds “Forget everything else, this Is the e-reader you want.”

At first I’d wondered whether Amazon had just manufactured their first batch of Kindle Paperwhites in a smaller-than-usual quantity. This would help create the perception that their new device has already become so wildly popular that it was selling out – when in fact, Amazon just hadn’t built that many of them in the first place. But I had to admit that the Kindle Paperwhite has been getting a lot of genuinely positive reviews from some high-credibility technology sites. A headline at CNN even declared Monday that the Kindle Paperwhite “is king of the e-readers.”

And the technology site Engadget called the Kindle Paperwhite simply “the best e-reader out there,”

So what’s the big deal? I thought the best explanation came in this review from The Huffington Post. “A luminescent e-reader screen is one of those new technologies, like HDTV or the bidet, that spoils you so badly, and so thoroughly changes your preferences and expectations, you won’t want to go back to a device without it once you’ve tried… ” They do note that Barnes and Noble has already released their own digital reader with a built-in light for the screen — more than five months ago — but then goes on to say that Amazon’s is better, spreading the light much more evenly across the entire screen.

Maybe that explains why the Kindle Paperwhite is getting such positive reviews. The Technology and Science Editor at NBC News Digital notes that it’s about more than just built-in lighting. The glowing screen increases the contrast between the black letters on the screen and their background, which is now a glowing white. That’s a big improvement, and he ultimately gave the Kindle Paperwhite one of it most emphatic endorsements.

“It can be declared hands down the best e-reader yet, without any need for qualifiers.”

Pre-order a Kindle Paperwhite for just $119 at

Secrets from the Kindle Paperwhite Manual

Cover illustration from Amazon Kindle Paperwhite Guide

Hooray! Amazon’s started shipping today for their new Kindle Paperwhite. “Pre-orders have far exceeded our expectations,” an Amazon Kindle executive said this morning in a statement, “and we’re excited to start shipping Kindle Paperwhite to customers today.”

But even before they’ve arrived, you can still find out a lot about them — at least, if you know where to look. Over on the “Kindle Boards” discussion forum, someone’s posted the URL for an official Amazon document about their hotly-awaited new Kindle– its 28-page users guide! You can read the whole thing (in its PDF format) at Here’s the most interesting things I learned from reading the manual…

First, there’s no home button on the Kindle Paperwhite– at least, not one that’s built into the black frame of the device. But instead, there’s a “virtual” Home choice in the menu bar at the top of the page. And it’s one of two new choices in that menu bar. There’s also another new icon — a light bulb, which you can tap to turn off the Paperwhite’s glow (or adjust its brightness up or down). “Slide your finger along the scale to adjust the screen brightness,” Amazon explains in their user manual. “Press and hold the – button to turn off the light. Tap and hold the + button to turn the light on at maximum brightness.”

But sometimes there’s even two more new choices at the top of a Kindle Paperwhite, and they suggest magazines are about to become even more important in Amazon’s Kindle Store. When you’re reading a magazine on the Kindle, there’s a grid-shaped “periodicals” icon, which pulls up a list of highlights that are available in this issue. Beside it, there’s also an icon that looks like a printed page, which will give you a full “hierarchical” list of all the sections and articles in the magazine. (Amazon must’ve been rushing to pull this user’s manual together, because they actually spelled “hierarchical” wrong!)

Plus, I’ve always enjoyed saving highlights from the books I’m reading — and now Amazon’s letting you include excerpts from magazines! When you’re reading a periodical, the secondary toolbar includes a “Clip this Article” choice, which will apparently add a complete copy of the article that you’re currently reading into your “My Clippings” file of notes and highlights.There’s also a tantalizing new feature on the Kindle Paperwhite — at least, according to this new user’s manual. When you press the Menu button from the Home screen, one of its choices is now apparently “list or cover view“.

I’ve always loved seeing the covers of my ebooks whenever I’m browsing for something new to read in my Kindle apps (or on my Kindle Touch). But It’s only really workable with a touchscreen device where you can flick through them all quickly. I don’t remember seeing this on the Kindle Touch, though, so I’m glad Amazon’s going to implement it for the Kindle Paperwhite. The “cover view” will be turned on by default, but the menu gives you the option to return your Kindle to what Amazon describes as its “traditional list view.” And it’s not the only menu that’s getting a new look.The very next page of the User’s Manual talks about a new “secondary toolbar” with more icons which appears below the first row of six icons at the top of the screen.

Icons from Kindle Paperwhite Toolbar

Most of the choices are the same ones you’d find if you opened the toolbar on a Kindle Touch. (There’s a choice for changing the text, going to a specific part of the book, or pulling up Amazon’s “X-Ray feature” for plot summaries, quotes, and other interesting information.) But on the Kindle Touch, these choices all appear at the bottom of the screen, whereas the Kindle Paperwhite appears to put them all just below the first row of icons in the toolbar. And Amazon’s also moved the “Share” choice into this second toolbar. On the Kindle Touch, instead you had to pull up that first toolbar, and then press its Menu button to get its larger list of choices (which included “Share”).

There’s also some nice smaller changes in the Kindle Paperwhite. For example, one of the choices on the font menu is “publisher font.” In the past when you’ve bought the Kindle edition of a new book, you got all the words, but not the exact same professional “look” that was decided on by the ebook’s publisher. I’m guessing that ebook publishers will now be able to specify which Kindle font they’d envisioned when they originally published the ebook.

And Amazon’s worked hard to make sure that the Kindle Paperwhite has some very attractive fonts. “All six fonts on Kindle Paperwhite have been hand-tuned at the pixel level,” Amazon explains on the Paperwhite’s web page, “for maximum readability and comfort. Higher resolution allows for unprecedented sharpness. The new high-resolution display allows for elegant typeface options including Baskerville and Palatino.” All I know is these pretty descriptions are making me even more impatient for Amazon to hurry up and finish shipping my Kindle Paperwhite!

Remember, you can order one of Amazon’s new Paperwhite Kindles

Customers React to Changes in Amazon’s Kindle Line

Amazon's original Kindle DX

There’s been big changes in the Kindle universe. The same day that Amazon was announcing their new devices, an Amazon Kindle executive named Jay Marine surprised one technology site with the news that Amazon is “pretty much done” with the Kindle DX. He stressed that Amazon’s not abandoning these older large-screen, black-and-white Kindles — though it wasn’t 100% clear what exactly he meant. “Marine did note that there may be a few more DX’s manufactured and it’ll continue to be sold online,” the techology site reported, “before it completely falls off of the face of the earth.”

But as one Kindle fades away, Amazon’s announced a new generation of devices that are ready to take their place. So how did shoppers react to Amazon’s newest Kindles? I’ve been studying the internet for clues, and there appears to be one very important lesson. It looks like Amazon’s customers really appreciate the lower prices – at least, judging by Amazon’s list of their best-selling electronic devices!

The first weekend after they were announced, Amazon’s #1 best-selling item was Amazon’s 7-inch Kindle Fire HD (which at $199, is also one of their cheapest color Kindles). Amazon’s also selling an upgraded version of their last year’s Kindle Fire tablets for just $159, and those were #4 on their list of the best-selling electronics. But the #2 and #3 spots went to the new black-and-white Kindle Paperwhite. And it was the cheaper “Special Offers” version (which sells for $119) which earned the #2 spot, while the ad-free version (which sells for $139) grabbed the #3 spot.

Amazingly, more than two weeks later, the top four hasn’t changed. The two cheapest Kindle Fire tablets still hold the #1 and #4 spots, while the #2 and #3 spots still went to the cheapest
Kindle Paperwhites!

But even that first weekend, the #5 spot also went to yet-another one of Amazon’s black-and-white Paperwhite Kindles — the more-expensive version with built-in 3G wireless capability (which sells for $179). There’s also an ad-free version which sells for twenty dollars more ($199), which had also risen up to #7. And the #6 spot went to the cheapest Kindle of all — Amazon’s 6-inch “Kindles”, which now costs just $69. You had to go all the way down to the #8 spot before you found one of Amazon’s more expensive 8.9-inch versions of their new Kindle Fire HD tablets. And even then, it was the cheaper WiFi-only version without the built-in 4G wireless (which sells for $299).

Two weeks later, it had dropped to the #14 spot, and the $499 and $599 versions didn’t even appear among the top-20 best-sellers. Even in that first weekend, the $499, 4G verson of the Kindle Fire had only reached the #9 spot, and the $599 version (with 64-gigabytes of storage) had come in at #10. I was surprised to see that even two days after Amazon announced their new Kindles, Apple still had the #15 best-selling electronic device — their Apple TV receiver. And it’s since risen to become the #6 best-selling electronic device on Amazon — after racking up more than 190 days in the top 100.

Of course, Amazon’s not selling Apple’s hottest new device, the iPhone 5. But if they did, I’m guessing it would also become one of Amazon’s best-sellers.

Amazon Tricks Customers with New Kindle Paperwhite Surprise

Amazon video of Kindle Paperwhite sneak preview

Amazon hasn’t shipped out their new Kindle Paperwhite devices yet — but they did play a fun trick on some of their customers. Amazon invited them in for interviews about their current Kindles, in a new video they posted to YouTube. “Then we distracted them…” Amazon’s video explains, “and swapped their Kindles for all-new devices!”

“You guys are sneaky that way,” laughed one of the interview subjects… But it’s really fun to watch their first reaction to the Kindle Paperwhite.

“That’s incredible.”

“The screen. Higher resolution. Clearer. Not that the old one was bad, by any means.”

“But it’s really so much sharper. It’s pretty obvious. “

You can find the whole two-and-a-half minute video on the Kindle web page at YouTube (at ) And it’s fun to think that these are some of the first people to see the built-in “glow” of Amazon’s newest Kindle. The video cuts from one amazed Kindle owner to the next, but their words merge into one unified reaction.

“I love the light.”

“Oh, god. That is amazing. I never even knew I needed it. But I love it.”

“That is going to revolutionize everything.”

“I mean, it looks fantastic…”

I wondered whether I’d like the shiny effect of the Kindle Paperwhite, or whether I’d find the extra brightness to be distracting. But one of Amazon’s “sneak previewers” seemed to find the new technology both subtle and pleasing. “It doesn’t jump out at you,” says an aircraft fueler named Thornin. “It doesn’t cause any eye strain. It doesn’t even leave the screen…”

“I can’t stop smiling.”

“It’s a big step up…”

“This is exactly what Star Trek promised me would happen.”

It’s a very effective ad –featuring seven different customers. There’s a homemaker, two retirees, a career coach, plus a software developer and a production designer. (Besides the aircraft fueler). While gentle music plays in the background, the ad shows all these intrigued people giving Amazon’s newest device their intense scrutiny. And then they’re shown with a calm, intense delight — along with big smiles and excited laughter. And the ad closes with one last word for people who’ve already ordered their Kindle Paperwhites.

“It’ll be fun. I’m excited.”

And remember: You can pre-order the new touchscreen devices — with their new built-in lights — at !