I was studying Amazon’s recently-released ads — and I found one that I hadn’t even seen! In fact, I’m guessing that almost no one has, since according to YouTube, it’s been viewed less than 8,000 times. (By comparison, Amazon’s racked up more than half a million views for its latest Kindle ad — the one which argues that an iPad is still more expensive than two Kindle Fire tablets and a new Kindle!)
Last summer, Amazon launched a series of ads about two friends – a blonde woman who didn’t own a Kindle, and a young man who did. But in December, Amazon uploaded the strangest one of all to YouTube. (You can view all of Amazon’s Kindle ads online at YouTube.com/Kindle .) I’ve never seen this one on TV — and it’s got me wondering if it’s an “outtake” that Amazon ultimately decided not to broadcast! Maybe the advertising agency created it, but Amazon rejected it because it made that blonde woman look a little too silly. But it does offer a deeper glimpse into the lives of the two friends.
“Hey! Check out this new Kindle,” the young man says.
“I wish,” the blonde woman replies. “You know I can’t afford a Kindle.”
“Yes you can. It’s only $79 dollar.”
“What? That can’t be right. That’s less than I paid for these jeans.”
“That’s less than my cable bill.”
“That’s less than I spent on this haircut.”
“That’s less than I spent on your birthday present.”
“How do you know how much I spend on everything?”
(Pause) “I read a lot.”
That’s one thing I love about Amazon’s TV ads. Each one has something exciting to say about the Kindle — but each one is also completely different! But here’s why I think this ad is an outtake. Amazon had already released an ad where the blonde woman triumphantly tells her friend that she’s finally purchased a Kindle for herself. (You can watch it online at tinyurl.com/SheBuysAKindle ). I first saw it in late September, and by now it’s been viewed just on YouTube more than 168,000 times.
“What’s up, happy pants?”
“I just bought my dad the new Kindle. $79.”
“You?! A Kindle? Really?”
“No. Me, two Kindles. Really…”
“You’re going to give your dad two Kindles?”
“No, of course not.”
“Who could you have possibly have bought the second Kindle for.”
“Okay, it’s for me. It’s only $79.”
“And it reads just like a paper book.”
“It’s better to receive than to give.”
“I don’t think that’s how it goes.”
“Close enough.” (She jiggles her two Kindles…)