A funny thing happened when I called my local AT&T store. “AT&T doesn’t carry the Kindle,” their sales clerk told me. (Adding “Sorry about that…”) But he was contradicted by a new press release on AT&T’s web site. Five months ago, in March, Amazon started distributing their 3G Kindle through the thousands of AT&T Stores across America. And yesterday represented another step forward, as AT&T Stores also began carrying the Kindle with Special Offers!
I’m assuming the sales clerk just made a mistake at my local AT&T store. (Even though when I went down to the store, another sales clerk told me the same thing.) She even checked with her manager, and then came back with the same response. “We haven’t heard anything,” she told me. Then she suggested I try Barnes and Noble!
Now I was sure she was confused. But AT&T representative explained that it was just as much my mistake. “That’s an affiliate store,” explained AT&T spokesperson Seth Bloom. While they’re an “authorized retailer,” they’re not necessarily selling every product that you’d find in an official AT&T Store. So while they’re Kindle is available at over 2,200 AT&T Stores around the country – it may not be available if your local store is just an AT&T affiliate.
In fact, there’s so many places where you can go to buy a Kindle now, that I’m starting to lose track! In the U.S., they’re available in the chains of big “box stores” like Target, Staples, Best Buy, and Radio Shack. In Australia, the same thing is happening, with the Kindle available for purchase in three more big chains — Dick Smith, Big W, and Woolworths. And it was just last August that Amazon finally opened an online store for the U.K.. “Previously, UK Kindle owners had to get their device shipped from the US,” remembers a British newspaper, “with subsequent book purchases retailed in dollars!”
Of course, AT&T has a special stake in the Kindles, since they’re also providing the network coverage for the 3G Kindle. Amazon pays AT&T between $3 and $4 a month for every Kindle that connects to their network, according to an estimate by one New York technology analyst. (And in addition, throughout America, AT&T is also the exclusive network provider for both the Nook and the Sony Reader.) This means that behind the scenes, most of the ebooks that are delivered to digital readers are travelling across AT&T’s network. And they’ve already created a page on the AT&T web site with their own pitch for the Kindle 3G
Read longer, less eye strain
True mobility – Only 8.7 ounces so you can take it anywhere
Long battery life
Kindle eBook store – More than 900,000 books…plus periodicals, blogs, and over 1.8 million free out-of-copyright books
Read to me – New experimental Text-to-Speech feature in selected eBooks reads English language content out loud
Kindle Book lending…
I don’t know why I felt so happy when I heard there’d be more Kindle appearing in my local AT&T store. Maybe it’s because it just makes it easier for more people to join in on the fun of owning a Kindle.
That is, if AT&T can actually get the Kindles into their store!