Amazon’s just introduced an adorable new high-definition tablet — for less than $99! Their new “Fire HD6” tablet comes with brilliant high-def color (252 pixels per inch) , and it’s available with a 6-inch or 7-inch screen, “in five fun color choices.”
The six-inch edition is only $99, while the 7-inch version costs another $30 ($139). “Fire HD is the most powerful tablet under $100,” bragged Amazon’s CEO, Jeff Bezos. “The new Fire HD features a stunning HD display, quad-core processor, Dolby Digital Audio, front and rear-facing cameras, incredible reliability, and Amazon’s unmatched content ecosystem – all supported by Amazon customer service.”
I’m stunned that it costs just $99 and comes with two cameras — both front- and rear-facing — for two-way video conversations. But then again, I recently bought a 15.6-inch laptop computer for just $250. I joked to a friend that electronic parts have gotten so cheap, now we’re just trying our different configurations. Do you want a larger screen with a physical keyboard, or just a medium-sized tablet device with a touchscreen keyboard. Or, or course, a phone-sized device…
Which seems to be Amazon’s grand master plan. At 6 inches, the FireHD6 is just half an inch larger than the iPhone 6 Plus which Apple just released this week — and it’s $300 cheaper. Amazon is already touting the ability of their FireHD6 to make Skype calls…with video! And when you look past its calling capabilities, “Fire HD delivers a world-class entertainment experience,” according to Amazon’s press release, “with over 33 million movies, TV shows, songs, books, and Android apps and games…”
What’s really happening may be the beginning of a smart long-term plan. Amazon’s making it cheap and easy for customers to try out the Amazon “ecosystem”. Once you start buying your music and apps from Amazon, the theory goes, you won’t want to switch to another company’s device. Amazon makes it profit from the thing you’ll purchase with the device — all the apps and the ebooks and digital music and video content. That could explain why the prices are so cheap for the FireHD6, and it wouldn’t surprise me if Amazon was selling the devices “at cost”, or even at a small loss!
Because once you start spending your time with a FireHD6, they’re hoping that you’ll also start spending your money!