“Just Announced” reads the headline on Amazon’s front page. Amazon’s discounted their high-definition Kindle Fire tablets to just $109. And they’re offering $30 off on every Kindle Fire tablet for the next two days.
It’s a two-day offer — so it expires at midnight on Saturday night. (That’s Pacific Standard Time — basically, “midnight in Seattle”.) Amazon’s limited the deal to just one discounted tablet per customer, and they caution that it’s only available “while supplies last”. But in a special announcement on Amazon’s home page, they’ve tied the offer to an important milestone for the company. Amazon was voted #1 in customer satisfaction — for the 9th year in a row!
It’s based on a survey of over 67,000 shoppers between November 29th and December 17th. The survey asked about their satisfaction shopping at the top 100 retailers, and there was a big surprise in the results. Amazon actually achieved a 90% satisfaction rate — the highest score ever recorded by the survey. And besides high marks for online shopping, Amazon also scored “significantly out front” of the other retailers when it came to shopping on a mobile device!
“To achieve such high customer satisfaction scores and sustain them over time is a remarkable feat,” the study concluded, “that remains unmatched by any other e-retailer.” It also hinted that customers now expect better service from retailers, but that Amazon is still keeping up with those expectations, and is “truly setting a new bar for an excellent customer experience.” Of course after such a glowing review, Amazon wanted to make sure that people noticed. So they’ve created a special page with the most positive quotes. And they’re linking to it in their home-page announcement about the big Kindle Fire discounts.
“To say thank you,” reads the announcement, “we’re taking $30 off all Kindle Fire tablets…” (Just be sure to enter the promo code MAYDAY30 when completing your purchase.) “Amazon voted #1 in customer satisfaction 9 years running…” read the big bold letters at the top of the page — under that little orange banner that says “Just announced”.
And on the picture of the discounted Kindle Fire, they’ve drawn the word “Thanks!”