Amazon Thanks Airlines With One-Day Kindle Sale!

Alex Baldwin plays a pilot on Saturday Night Live

Today only, you can buy a new Kindle on Amazon for just $59! And a Kindle Fire HD is just $118. Even a new Kindle Fire HDX will only cost you $195 today.

For a shortcut to all the Kindle deals, just point your web browser to

And Amazon’s offering the discounts for a surprising reason. They’re celebrating a new rule that now allows Kindles (and other electronic devices) to be used on an airplane, even during the take-off and landing. “Thank you, FAA” read a big announcement on the front page of Amazon today. They even included a link to the official press release on the web site for the Federal Aviation Administration. (“… the FAA has determined that airlines can safely expand passenger use of Portable Electronic Devices during all phases of flight, and is immediately providing the airlines with implementation guidance.”)

To claim your discount today, Amazon’s even created an appropriate promotional code: ThnksFAA. “To say thank you, we’re taking 15%,” Amazon’s announcement explains. “You can now use your Kindle from take-off through landing!” It’s a one-per-customer discount, and Amazon’s also announcing their standard “while supplies last” disclaimer. But it’s still a nice way to celebrate the new ability to read your Kindle through the entire duration of any flight.

“We’ve been fighting for our customers on this issue for years,” one Amazon executive announced in a press release, “and we are thrilled by the FAA’s recent decision.” He called the FAA’s decision “a big win” for customers, and noted that even though the new policy was just announced on Thursday, Delta Airlines and JetBlue have already implemented the new rules on their flights.

It’s been fun to see the reactions online. One technology web site joked that Amazon was celebrating “the best way it knows how…holding a sale!” And the Washington Post notes that at one point, Amazon actually loaded up an airplane with Kindles — all of them turned on — to drive home their point to the FAA that Kindles should be allowed to operate even during a plane’s take-off.

But my favorite story came from the Boston Globe, which shared stories from flight attendants about facing children with tears in their eyes who didn’t want to turn off their videos. And there’s even a story about TV star Alec Baldwin, who in 2011 wanted to keep playing the game “Words with Friends” on his tablet, who made so much noise about it that he was finally kicked off the plane! Ironically, Baldwin got the last laugh by appearing on Saturday Night Live later that month — by playing a pilot from the same airline who believed that the actor was in the right. Don’t phones interfere with the plane’s communications system, the parody newscaster asks the actor.

“Oh, you don’t believe that, do you…? ” he replies. “Would you really get on an airplane that flew 30,000 feet in the air if you thought one Kindle switch could take it down? C’mon, it’s just a cruel joke perpetrated by the airline industry.

“And we would’ve gotten away with it, but Alec Baldwin was just too smart for us….!

Remember, for a shortcut to all the Kindle deals, just point your web browser to

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