Father’s Day is this Sunday, and Amazon celebrates the holiday each year with a tradition of their own — with sales on Kindles! This year, Amazon is discounting the high-definition version of their Kindle Fire tablets, hoping people will buy one as a gift for their dad. It’s the third year Amazon’s offered some kind of Kindle discount as the holiday approaches, with savings of up to 20%.
Amazon’s lowered the price by $20 on all three versions of their Kindle Fire HD tablets — including the standard 7-inch model (which usually sells for $199). Both of the larger 8.9-inch versions are also eligible for the $20 discount — including the one with the built-in 4G wireless connectivity. (All you have to do to claim the discount is enter the code DADSFIRE when you’re checking out — so be sure you’re not using Amazon’s “One Click” button to make your purchase!) I’ve read the terms and conditions, but it’s mostly the standard disclaimers — that the discount is only available “while supplies last”. And they’re limiting it to just one Kindle per customer — I guess on the assumption that you only have one dad!
Of course, Amazon’s also offering discounts on other products, too. Today the front page of Amazon.com is promising “Big Savings on select Samsung HDTVs”. Even the clothing area of the site has a promotion offering “laid-back gift ideas, like classic Levi’s and more.” I checked for special offers in the Kindle Store, too, but the only thing unusual that I saw on its front page was a selection of “Classic Westerns by Louis L’Amour” — as well as a selection of 20 of Amazon’s top-rated Western ebooks. I was surprised that they didn’t even mention in the Kindle Store that you could save $20 if you purchased a high-definition Kindle Fire tablet!
But at least they’re mentioning it on the front page of Amazon — where they’re calling it the perfect gift for dad.
Browse Amazon’s Kindle Fire HD discounts at