Secrets of Amazon’s Kindle Team

Cover of Burning the Page

I’ve read some books by former Amazon employees, but this one is special. It’s written by one of the founding members of Amazon’s Kindle team, who “wanted to change the world,” according to the book’s first chapter — “and we did!” In fact, Jason Merkoski was actually the program manager for the Kindle on the day that it launched. This week he’s released a fascinating memoir titled “Burning the Page” with some interesting insights into the future of reading. And to celebrate the launch of his book, Jason’s also demonstrating some brand new ways to blur the boundaries between ebooks and the internet!

For a shortcut to the ebook, point your browser to

Merkoski’s describing his book as recollections of “the time I spent working on the front lines of the ebook revolution.” (On his first day on the job, he’d been treated to “an overhead projection of Jeff Bezos’s head welcoming me to work, telling me to have fun and make history.”) When he later ends up waiting for a meeting in Bezos’s office, Merkoski gazes out the window, and tries to imagine the way Amazon’s founder sees the world. (“He had a telescope in his office and pictures of his kids on the wall…”) At one point Merkoski even calls his book “the true story of the ebook revolution”, and there’s some fun details about life inside Amazon.

But he really digs into the meaning of reading. Merkoski writes at one point that “by crossing the chasms of culture and language [through ebooks], humanity itself becomes connected.” Later he even says boldly that “I think there’s really just one book, the book of all human culture,” and then he describes his own vision of a Facebook for Books, “where all books can interact and link to one another. But it’s not just talk, and over the last three days he’s actually put his ideas into action.

On Twitter and Facebook, Merkoski has already revealed some new experimental tricks that his ebook can perform online — part of “the brave new world of what I call ‘Reading 2.0′”. Friday afternoon Merkoski had a big announcement on Twitter. “Amazon dropped the price on my book – get it now for your weekend reading if you’re interested…” In fact, they’ve lowered the price to just $7.69 (a 23% discount). But it was later that I discovered that Merkoski has also found a unique new way to connect Twitter to his book.

At the end of the first chapter of “Burning the Page”, Merkoski included a link to a social app offering his readers a way of connecting to other readers and the author, plus “surprises all along the way.” He promises it’s a combination of a virtual book club, a chance to interact with the book’s author, and “a thoughtful friend who brings you special notes and treats.” Each chapter ends with a new link, and when readers click on it, there’s another new surprise. It could be a link to unannounced bonus chapters, a personalized autograph, or even “unexpected objects falling out from between the ‘pages’ of the book…” And Merkoski promises that when you finish reading his book, you’ll receive a personalized message from the author himself.

“I look forward to talking to you, because the greatest revolutionaries in the ebook revolution are the readers.”

From Jason Merkoski's Burning the Page
When you click a link in the ebook, it takes you to your Kindle’s web browser, displaying a message about what your next surprise will be!

The book has some fun passages that make the story of the Kindle seem even more colorful. Later in the book he imagines the workshop where Gutenberg published the first book in 1453 as being a lot like the newspaper printing plant where his own father worked. And soon he’s wondering if Amazon’s Kindle project in the 21st century was also its own high-tech version of Gutenberg’s workshop, “an alternate, over-caffeinated, sugar-high universe.” But I think he sums up the whole experience nicely in one wonderful sentence.

“Yes, I did have fun at Amazon, and I made history.”

Leave a Reply

Your email address will not be published. Required fields are marked *