December 10th, 2012
“Today only,” Amazon’s just announced on a special web page, “save $50 on Kindle Fire HD 8.9-inch”. That means you can pick up the 16-gigabyte model for just $249 (WiFi-only) — and even the 4G + WiFi version, with 32 gigabytes of storage, now costs just $449.
Remember, these are the “high-end” models with an 8.9 inch screen. (The original models — which are still available — only offer a 7-inch screen.) Amazon warns that this deal is limited to just one Kindle Fire HD per customer — and while the sale ends Monday, it’s also only available “While supplies last.” It’s the kind of sale that makes you wonder if Amazon is considering an upgrade to their line of high-definition Kindle Fire tablets. Are they trying to clear out their inventory before replacing them with an upgrade model?
But I think there’s an even simpler explanation: Amazon wants to attract shoppers who are looking for a nice Christmas gift. They plastered this discount on the front page of Amazon.com, describing it as their “Deal of the Day.” Historically Amazon has always showned a big spike in their sales during the month of December. Maybe this year they want as many people as possible to buy a Kindle Fire HD.
There’s a couple of reasons why Amazon wants you to buy a Kindle Fire HD. The biggest one is it makes it easier to buy more things from Amazon! Even if they sell the tablets at a discount, they’ll still earn more money from those customers when they start downloading movies and music to the devices from Amazon’s store. Plus, Amazon’s probably even more interested in “mind share.” Once all those purchases are tied to your account, it makes it harder to switch to a tablet from another vendor — like Apple — because you’d lose access to all of the media that you’ve already purchased from Amazon!
I’m sure Amazon’s given it a lot of thought, but in the end, that’s their problem to deal with — and we as consumers are the ones who are going to benefit. Because if you were looking to purchase a Kindle Fire HD, you can now do it for $50 less!