The Simpsons has been on TV for 23 years — and they’ve finally made a joke about the Kindle. Marge Simpson’s birthday is March 19th (according to this episode). So it’s a perfect time to take a look at where exactly the Kindle fits in to their imaginary hometown of Springfield.
It’s the episode where young Bart Simpson becomes a famous grafitti artist — but only to get revenge on his father Homer. In a complicated tit-for-tat, Homer punishes Bart by making him sleep in a tiny metal rabbit cage. (“You can’t strangle a boy on his mother’s birthday,” Homer reasons. “Juries hate that.”) When Bart’s finally released, he goes on a massive grafitti spree around the town, accompanied by his nerdy friend Milhouse. (Because “Every vandalism spree needs an obnoxious laugher.”) They’re drawing disparaging caricatures of Homer — and it’s exactly 10 minutes into the show that the Kindle joke occurs.
It’s in a scene where the two boys are vandalizing a billboard downtown. “Hey you punks! What are you doing?” shouts a former boxing champion named Tatum Roderick. He lives in a nearby building, where he’s keeping a pigeon coop on the roof. “If you wake my pigeons up, they’re going to do their business again.”
“And these days, there’s no newspapers — so I have to put down Amazon Kindles. I’m like — it’s bankrupting me!”
The episode was first broadcast just two weeks ago. (And according to Wikipedia, more than 5.17 million people watched it!) Of course, it’s as much a joke about the decline in newspaper sales — but implies that the Kindle is the obvious replacement. You can find the whole episode for free on Hulu, and you can also watch just the 15-second scene on YouTube (where someone has uploaded it with the title “The Simpsons s23e15 – Pidgens Using Amazon Kindle for Newspaper Scene.”)
Ironically, there are aren’t any ebooks about the Simpsons in Amazon’s Kindle store — or any ebooks by Matt Groening. But at least you can watch episodes of the Simpsons TV show on your Kindle Fire tablet. (For the episode with the Kindle joke, click here! )
And here’s an interesting piece of trivia. It’s not the first time one of Fox’s Sunday night cartoons has made a joke about Amazon’s Kindle. One fan described an episode of The Cleveland Show which had young Rollo being sworn in as the kid who takes care of his class’s pet turtle. But the swearing-in ceremony for this important grade school position didn’t involve placing your hand on a Bible. Instead, the teacher announces, “Rollo Tubbs, please place your hand on this Amazon Kindle with the Bible loaded on it!”
At the time, I took it as sign for the future, and it turns out I was right. The first Kindle jokes on TV were just the ominous funny harbingers for more Kindle jokes yet to come. “If the Kindle really is creeping into our everyday lives,” I’d asked, “then shouldn’t we be seeing it in our TV shows?” But I ultimately answered my own question with a yes and a yes.
“On our televisions — and in online discussions — we’re starting to hear about something new: all the TV characters who have Kindles!”