What’s Amazon’s Most Popular Kindle?

Most Popular Version of Amazon's Kindle

I’ve been studying Amazon’s best-seller lists, trying to figure out which Amazon products are the most popular. Each hour, Amazon updates the lists for each category — including the “Electronics” department, where all their Kindles are listed. I realized today that it’s a great source of information about the new Kindles. And it seems to offer a definitive answer to the question: which of Amazon’s new Kindles is the most popular?

It’s their full-color touchscreen Kindle Fire tablet. In fact, it’s the #1 best-seller in Amazon’s entire electronics section — even though it’s also one of Amazon’s most expensive Kindles ever. But the #2 best-selling Kindle — both last week and this week — is Amazon’s least expensive Kindle ever. It’s the $79 Kindle, which ships with sponsored screensavers and “Special Offers”, and it seems to settle the question as to whether customers would accept ads on their Kindles in order to get a cheaper price.

In fact, the next four Kindles on the best-seller list also all include the special offers and sponsored screensavers. The third best-selling Kindle is Amazon’s other new model, the Kindle Touch, and again, consumers are opting for the cheapest one — the WiFi-only version that ships with advertising for $99. And surprisingly, the next best-selling Kindle is the old Kindle 3 — now called the “Kindle Keyboard”. (But again, it’s the cheaper $99 WiFi-only version which ships with “Special Offers.”)

This isn’t just a temporary phenomenon. I checked this list one week ago, and its rankings were exactly the same for the top four best-selling Kindles. In fact, since they were released 17 days ago, all Amazon’s new Kindles have stayed on their list of the top 100 best-selling electronics products. But it gets more interesting when you realize how many other versions there are of the new Kindles — and watch how they’ve fluctuated up and down on the list.

#5 is now the 3G version of the Kindle Touch (with Special Offers). Apparently even consumers who were willing to pay a little more for 3G connectivity still wanted to save money by buying the Special Offers version. Even a week ago, it was still in the #7 spot, and you’ll see the same trend in the #6 best-selling Kindle. It’s the 3G version of the Kindle Keyboard with advertising, proving that even consumers who were willing to pay a little more for 3G connectivity still wanted to save money by buying the Special Offers version.

But the #7 spot went to the international version of the WiFi-only basic Kindle without advertisements. And last week, it was in the #5 spot — so there’s still a few bargain hunters who just won’t buy a Kindle if it’s got advertising. Confirming that trend, the #8 spot — both this week and last week — is the cheaper WiFi-only version of the Kindle Keyboard without advertisements. Some shoppers were willing to forgo 3G connectivity — but not the ability to own a Kindle without advertising. In fact, the #11 best-selling Kindle this week is also the ad-free version of the WiFi-only basic Kindle (for $109) — the non-international version. But the ad-hating consumers seem to represent a smaller piece of the Kindle market. Proving this, I see that one Kindle has dropped out of the top ten altogether. The #9 best-selling Kindle used to be the ad-free, 3G version of the Kindle Keyboard at $189. This week, it’s fallen all the way to the #12 spot.

And I had to laugh when I saw which product claimed the last two slots in top 10. Apple’s iPod touch has now claimed both those spots — #9 for the 8-gigabyte version, and #10 for the 32-gigabyte version. I’ve been writing about Apple’s fight for dominance in the tablet market , and it looks like on Amazon’s best-seller list, you can watch it happening in real time. Last week, there was only only non-Kindle product in the top 10 — and it wasn’t from Apple. Instead, the #10 spot went to Garmin’s 5-Inch Portable GPS Navigator (whic this week is #13).

Of course, the lists can’t tell you how many Kindles have been sold — but it’s still a fun source of other trivia. For example, I think it’s amazing that the Kindle Keyboard has now racked up reviews from over 32,990 people!

I wonder how many reviews the Kindle Fire tablets will have one year from today?

One thought on “What’s Amazon’s Most Popular Kindle?

  1. It’s not actually true that the Fire is the most expensive kindle ever. . .the original kindle was $399 when it was released in November of 2007. The price had dropped to $259 by the time the 2nd generation kindle was released in February of 2009. The 3rd Gen device was the first to break the $200 mark — that was August 2010. And of course the DX is still well over $300.

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