I’m fascinated by all the surprises packed away in Amazon’s Kindle ads. Remember the instrumental guitar song in the background of Amazon’s previous Kindle ad. (The “zest” ad, where the Kindle appears in a bicycle basket, and even gets licked by a dog?) For the ad, Amazon selected the part of the song where the vocalist is just singing “la la la” over a steady rhythm from clapping hands and maracas. But it turns out the longer version of the song actually has lyrics to it!
You can hear the lyrics when you download the full version of the song from Amazon.com. (It’s free! And I even made an easy-to-remember URL for your web browser — tinyurl.com/kindlead ) The song is by Bibio, a British music producer who (according to Wikipedia) has had his songs appear in commercials for Toyota, L. L. Bean, and even Adult Swim.
And this time, they’re a perfect fit — almost like a poem about the Kindle itself. It reminds me of faces of the famous authors that appear as the Kindle’s screensavers.
Lovers’ names, carved in walls,
overlap, start to merge.
Some of them underneath.
(Maybe) they appear, in graveyards.
(Maybe they) fade away, weathered and
overgrown. Time has told.
Meaningful hidden words,
(Sudden)ly appear, from the murk.
(Maybe they’re) telling us, that the end
never was, Never will.
Words have gone. Meaning will
(never) disappear, from the wall.
Those are some pretty heavy lyrics for a Kindle ad. If you’re looking for something lighter, remember that the earlier Kindle ads also had some lyrics, and in a romantic twist, the second ad’s lyrics were written by the song’s two singers — Annie Little and her real-life fiance, Marcus Ashley!
a time, I saw you walk along
a moonbeam. What a lovely girl.
I followed you around the world. (Uh-uh oh…)
I love you. Don’t you see?
You stole my heart in one, two, three.
I love you. Yes it’s true.
You stole my heart, and I’m gonna steal yours too.
But Annie wrote all the lyrics herself for the Kindle’s first ad.
Silver moons and paper dreams
Faded maps and shiny things
You’re my favorite one-man show
A million different ways to go…
Both these songs also include more lyrics than what Amazon aired in their commercials, so click here for the complete lyrics for Fly Me Away, Stole My Heart, and the other two songs that appeared on their first EP album! (Or click here to read the lyrics from “Sweet Talk,” the song from Amazon’s new ad, “The Book Lives On.”)
I’ve really enjoyed Amazon’s Kindle ad campaigns. And remember, you can watch all of Amazon’s Kindle ads by pointing your web browser to YouTube.com/Kindle!