Last week The Onion made a funny, fake announcement about the president of Amazon. “‘The Kindle Is Easier To Read In Bright Sunlight,’ Amazon CEO Shouts At Customers In Apple Store.” It’s a nod to Amazon’s war with the iPad, but the fake headline got a real rise from Twitter’s assortment of geeks, Apple fans, and Kindle lovers. The headline appeared on The Onion’s Twitter feed, which has over 2.4 million followers — and by Monday, over 100 people had “re-tweeted” the message to their own followers on Twitter.
But I discovered it wasn’t the first time the humor site had joked about the Kindle. When Amazon released the Kindle 2, The Onion was there with a quick list of its new features.
– A lot fewer dangling wires
– …is not just a hollow box with a clear plastic window that you insert books into…”
And in January, at the Consumer Electronics Show, they’d also joked that for nostalgic users, the Kindle now “signals a logging crew to cut down 10 trees for every book purchased with the device.”
But it’s hard to tell whether they’re making fun of Amazon’s digital reader, or if they’re secretly fans of the Kindle. For example, in July their “American Voices” segment showed the heads of three people, responding to the news that ebook sales were [almost] surpassing sales of printed books. One of them announced that he wasn’t surprised by the popularity of ebooks, because “…if you’re reading a hardcover book, strangers try to start conversations with you. If you’re reading off a Kindle, people just stare at your awesome Kindle.” And the same fake people were also there in March, ready to react to the news that Amazon had temporarily pulled all the books from Macmillan publishing house.
“Publishing house? I thought Stephen Coonts just typed all the books right into Amazon!”
In May, they even offered opinions about Amazon’s foray into the market for college textbooks. “It does make sense for students to keep all the books they’re not going to read in one device, rather than lugging a big heavy bag around.”
But interestingly, you can now buy entire ebooks with humor from The Onion. For $9.99, you can buy Homeland Insecurity: The Onion Complete News Archives, Volume 17. (“This collection features the entire archive from November 2004 to December 2005…”) In print it came out to a whopping 320 pages, but the ebook edition was just released in May — and judging by one review, now its fake news headlines are even more timely. (“Cost of Living Now Outweighs Benefits… Bankrupt U.S. Sold to China.”)
And just last month The Onion released an ebook by their columnist, Jean Teasdale. It’s called A Book of Jean’s Own!: All New Wit, Wisdom, and Wackiness from The Onion’s Beloved Humor Columnist, and it’s a tongue-in-cheek newspaper column that’s apparently written by a cheerful yet secretly unhappy housewife.
I’ve been enjoying The Onion’s skewed take on the news for over 15 years, but I have to admit that they finally got me. Reading through their fake news stories, I discovered their announcement of a new “U2 Edition” of the Kindle, which ships pre-loaded with all of the favorite books by the rock band U2. For half a second, I wondered if Amazon really had released a special Kindle edition, and I actually spent a few minutes frantically searching for it in Amazon’s Kindle store.