Amazon Celebrates Veterans Day

Amazon Military logo

Veterans Day is this weekend, and there’s a non-profit group called “Operation Homefront” that supports members of the service who have been wounded, as well as their families. Amazon’s just announced that they’re donating 2,000 Kindles to the group, “continuing its commitment to support transitioning military service women and men.”

It’s a good way for Amazon to help out the returning soliders and their families, according to the group’s CEO. “These Kindle devices will greatly enhance their quality of life,” he said in a statement, “as they progress through their challenging recovery process.” But it’s not the only way Amazon is supporting the veterans. They’re also promising to hire at least 1,200 more veterans within the next year.

“Amazon is committed to supporting veterans as they transition from military life to civilian life…” an Amazon executive said in a statement, which also included a comment from a United States Senator — Patty Murray, from Amazon’s home state of Washington. “Many of our service members, who faced challenges abroad, return home to find a whole different set of trials as they work to figure out how their specific military skill set translates into a civilian job.” She applauded Amazon, and other companies like them, “for committing to help our military heroes adjust to being home by ensuring they have access to quality employment.” Amazon already employs hundreds of veterans across the United States in their fulfillment centers, and has a team devoted to hiring more veterans for careers at Amazon.

In fact, for the second year in a row, Amazon’s been named to a list of military-friendly employers, and they were named one of the top 100 companies for recruiting veterans last month (by U.S. Veterans magazine.) Most veterans “want to ensure their work has a continued sense of purpose,” a former enlisted Army soldier explained in Amazon’s press release. He began his Amazon career as a temp at one of Amazon’s fulfillment centers, and worked his way up to a position as general manager, and he’s thankful to Amazon for the opportunity. Amazon’s even put in place a mentoring team made up of veterans, who also offer career support.

There’s one specific program in place at Amazon that I found really touching. In 2011, they created a special “Virtual Contact Center” providing costumer support, which allows employees to work from home. Amazon has actively recruited military spouses for the program, as well as our nation’s wounded warriors. It’s nice to think that Amazon’s philosophy is reflected both in the experience they’re delivering to Kindle owners, and to the policies they have for their employees. According to the veteran they quoted in their press release, whether you’re shopping at Amazon or working there, “Amazon’s commitment to hiring and developing veterans reflects its customer-centric focus…”

The Kindle, the Army, the Ebook, and Christmas

Army helmet
EDITOR’S NOTE: In February, the U.S. Army began outfitting a brigade in Texas with the latest consumer technology — including smartphones and even Kindles — to see whether it improved soldier performance in the field. Their director at the Mission Command complex told Army Times that “We’re looking at everything from iPads to Kindles to Nook readers to mini-projectors.” Some devices were for communication or data storage, but the smartphones even came with apps that can identify the location of friendly troops!

It got me thinking about the soldiers overseas at Christmas-time — and that always reminds me of Operation eBook Drop. (If you know someone in the military, let them know that there’s hundreds of authors back at home who are offering their books for free as a thank-you to the men in uniform.) And recently, my girlfriend interviewed a veteran with his own amazing story to tell. He’d ultimately realized his dream of writing his own first novel — a thriller that combines his love of the great outdoors with a very exciting story — and he’s published it as an ebook.

My girlfriend gives Sleeping Giant — by Matt Kuntz — a very enthusiastic review…

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Do you know someone who is or was in the military? Who loves reading a great thriller? Loves the great outdoors, and using logic and strategy to get out of sticky situations? Likes when into lone moralists work against evil corporations for the common good? Have I got a book for you!

Sleeping Giant mixes all of this and more. Author Matt Kuntz is a veteran, a lawyer, and now Executive Director of the National Alliance on Mental Illness in Montana — and he sells riverboards on the side! In “Sleeping Giant,” Matt has written a book that’s both thrilling and thought-provoking. Drawing us into the Montana wilderness, this well-written novel explores sweeping themes that impact one specific guy in a very personal way. Racing against time, wounds bleeding while ducking hired mercenaries, he finally completes his mission. But does he survive?

Years ago, Matt read that the invention of the stirrup changed the course of civilization. One simple item had changed warfare by allowing knight with armor to ride horses and also gave rise to the middle class, allowing millions to rise out of peasantry. What would be invented today, Matt thought, that could have the same profound effect on the way the world works today? His answer: a new source of energy that’s safe, inexpensive, portable, and re-chargeable. Something that could store enough energy to power a whole town. Now what would corporations who rely on energy and re-selling energy do to prevent such a device from coming to market?

Thus, a novel is born.

Stone McCafferty is a decorated ex-military guy taking Montana tourists on fly-fishing trips, living the simple life. Frank Galeno, a local fly-fisherman, is found dead in the river of an apparent heart attack. It turns out Frank is a physicist, and he’s left Stone a binder that contains his life’s work. As Stone reads, he begins to realize the implications of this new energy storage device. But when he visits Frank’s home, he finds his workshop has been stripped bare.

Then people around him start getting murdered, one by one, and Stone barely escapes. On the run with just the clothes on his back, he heads to a mountain hideaway to assess the situation. He realizes he’s been followed, grabs as much gear as he can, and evades his trackers using his military training to escape into the Montana wilderness. It’s well-written, with a great story line and just enough science to let you understand the enormity of the invention without making you feel stupid. (I quit science after 10th grade!)

An added bonus? Knowing that you’re supporting an amazing guy. Matt began advocating for the effective treatment of post-traumatic stress syndrome in returning vets after his own step-brother committed suicide after returning from Iraq. Matt’s work culminated in a Senate Bill which requires multiple face-to-face mental health screenings throughout America’s fighting force. Senator Ted Kennedy attached the bill to the Defense Authorization Act of 2010 and it was ultimately signed into law on October 8, 2009. The support system put in place under Matt’s guidance is now considered a model, and it’s being adopted by other states.
It’s not often you get a chance to enjoy a great read while supporting a true hero. Of course, you can also buy one of Matt’s riverboards but it wouldn’t fit in your Kindle!

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Click here to buy a copy of Matt’s ebook, Sleeping Giant

The Kindle in Iraq

Kindle military camouflage cover

“I took my Kindle with me to Iraq…”

So I’ve finally started reading Amazon’s discussion forums for the Kindle, and just discovered a fascinating post titled “Kindle and the Navy,” where one female soldier from Maryland reports, “I loved having my Kindle with me on deployment.”

“I used to carry around bags of books,” she remembers, adding that in fact, “my last deployment on the ship I ended up having close to $800 worth of books sent to me — only about half of which I kept because I ran out of room!” The thread was started when a another soldier’s mother and sister asked whether the Kindle would make a good gift, and they received an enthusiastic response. “If he is a vicarious reader, I would say go for it!”

“I would have LOVED a kindle back in the day when I was deployed…” added another soldier. “This is a GREAT idea for deployed people!!”

Another gift idea was a sturdy carrying case to protect the Kindle, and someone even found a a carrying case with a Navy camouflage pattern (though other posters recommended the even sturdier waterproof cases from M-Edge). There’s even a campaign called Operation ebook Drop, in which some authors give service members free copies of their ebooks!

I’d never thought about whether the Kindle would be used in the military, but it seems like a natural fit. (My friend in the Navy once complained that some days fell into the category of “Hurry up and wait.”) And it does seem like it’d make a nice gift for a soldier. At least while you were stationed far from home…you could always have something to read!