Amazon Revives the Kindle DX!

Kindle DX on sale in 2013

Wow! Amazon’s suddenly started selling a product that everyone thought they’d discontinued back in October! It’s the Kindle DX — with a huge 9.7-inch black-and-white screen on a device that’s nearly 11 inches tall. It was one of the last Kindles that Amazon ever released with a keyboard built right into the plastic, instead of using an on-screen “virtual” keyboard like the ones in the Kindle Paperwhite. And the Kindle DX ships with free 3G wireless connectivity, so you can surf the web even when you’re away from your WiFi connection!

For a shortcut, just point your web browser to

The Kindle DX has always been one of my favorite Kindle models. (I always joke that the only thing better than an e-ink screen is a big e-ink screen…) I’m baffled as to why Amazon chose to revive this product line now. But maybe Amazon thinks the Kindle DX is a nice gift idea for Father’s Day. It’s got the biggest screen of any Kindle that Amazon’s ever released, and without all the distractions of a full-color tablet.

This is especially exciting because just eight months ago, I came to this blog to write a sad post called “Goodbye to the Kindle DX.” The month before a Kindle executive had surprised a technology site called The Verge with the news that Amazon is “pretty much done” with the Kindle DX. In that same interview, he’d emphasized that Amazon wouldn’t abandon the Kindle DX — though he never said what Amazon would be doing. At the time NBC News reported that the Kindle DX would go “to e-reader heaven” — though they admitted at the time that Amazon hadn’t actually confirmed that.

So in an unexpected move, Amazon has again started selling them again — and it’s almost as though Amazon has turned back the clock. The Huffington Post noted that basically Amazon “is re-releasing a product from 2009,” though it’s still a little expensive. At $299, the Kindle DX costs $100 more than some of Amazon’s color Kindle Fire HD tablets. But that’s actually a discount from the original selling price for the Kindle DX, which was $380.

And best of all, you can read ebooks on a giant screen that’s 7.2 inches wide by 10.4 inches tall…

Remember, for a shortcut, just point your web browser to

Goodbye to the Kindle DX!

Amazon's original Kindle DX

I own six Kindles, one of each kind — but the Kindle DX has always been my favorite. So I was sad to hear Amazon may be discontinuing it. It was one of the Kindle’s very first models — introduced in June of 2009 — but now you can no longer purchase one directly from Amazon. If you go to its web page at, it’s only listed as available from third-party sellers.

This is a surprise, because just a few weeks ago, Amazon seemed to suggest they’d keep selling the Kindle DX themselves. In September an Amazon Kindle executive named Jay Marine had surprised a technology site called The Verge with the news that Amazon is “pretty much done” with the Kindle DX. But the executive had also stressed that Amazon wasn’t abandoning it, though it wasn’t clear just what exactly he’d meant by that. The Verge site reported that Marine “did note that there may be a few more DX’s manufactured and it’ll continue to be sold online [my emphasis], before it completely falls off of the face of the earth.”

I guess maybe I’m just having trouble reconciling those two phrases — “continue to be sold online” and “falls completely off the face of the earth.” But Monday, NBC News reported in their technology blog that the Kindle DX would finally go “to e-reader heaven”. Calling it “one of the oldest e-readers offered by Amazon and certainly the largest”, they argued that most consumers seem to prefer devices with a smaller (and cheaper) screen. Although I think it’s worth noting that NBC’s blogger couldn’t get a definite comment from Amazon confirming that the Kindle DX was definitely being discontinued.

Amazon announces Black Friday sale on Kindle DX

I think the Kindle DX turned off some shoppers with its higher-than-usual price tag. Even today in the third-party market, they’re still selling for over $250 – which is more than you’d have to pay for one of Amazon’s color, touchscreen Kindle Fire tablets! In fact, this summer when I’d tried selling off my second Kindle DX on eBay, I had trouble finding anyone who was willing to pay more than $200. Now if you’re trying to get rid of your Kindle DX, Amazon will let you trade yours in for a $90.75 gift card.

But on this day, as we say our possible goodbyes to the Kindle DX, I’d like to take a moment to offer up some appreciation. It was great for reading PDF files, because you could switch the screen’s orientation to “landscape” and then stretch the book’s pages all the way across all 10.4 inches of the screen. (In fact, I ultimately sold my second Kindle DX to a local college student, who looking forward to reading his textbooks on it!) And as one of Amazon’s earliest Kindles, it still came with built-in network connectivity (instead of requiring you to connect to a local WiFi network). I once read my Kindle DX during a camping trip up in the mountains, and it was also great if you found yourself waiting somewhere unexpectedly, like the lobby of a doctor’s office.

Of course, there’s one more thing — the thing that I’ll always love most about my Kindle Dx. There’s only one thing better than an e-ink screen, I’ve always said — and that’s a really big e-ink screen. The Kindle Paperwhite may offer you more contrast with its front-lit screen, but the Kindle DX accomplished the same thing the old-fashioned way: with a bigger screen! I like seeing my ebooks big, 7.2 inches wide by 10.4 inches tall.

But apparently, if Amazon’s moves today are any indication, there just weren’t enough people who felt the same way.

Kindle DX vs books

Customers React to Changes in Amazon’s Kindle Line

Amazon's original Kindle DX

There’s been big changes in the Kindle universe. The same day that Amazon was announcing their new devices, an Amazon Kindle executive named Jay Marine surprised one technology site with the news that Amazon is “pretty much done” with the Kindle DX. He stressed that Amazon’s not abandoning these older large-screen, black-and-white Kindles — though it wasn’t 100% clear what exactly he meant. “Marine did note that there may be a few more DX’s manufactured and it’ll continue to be sold online,” the techology site reported, “before it completely falls off of the face of the earth.”

But as one Kindle fades away, Amazon’s announced a new generation of devices that are ready to take their place. So how did shoppers react to Amazon’s newest Kindles? I’ve been studying the internet for clues, and there appears to be one very important lesson. It looks like Amazon’s customers really appreciate the lower prices – at least, judging by Amazon’s list of their best-selling electronic devices!

The first weekend after they were announced, Amazon’s #1 best-selling item was Amazon’s 7-inch Kindle Fire HD (which at $199, is also one of their cheapest color Kindles). Amazon’s also selling an upgraded version of their last year’s Kindle Fire tablets for just $159, and those were #4 on their list of the best-selling electronics. But the #2 and #3 spots went to the new black-and-white Kindle Paperwhite. And it was the cheaper “Special Offers” version (which sells for $119) which earned the #2 spot, while the ad-free version (which sells for $139) grabbed the #3 spot.

Amazingly, more than two weeks later, the top four hasn’t changed. The two cheapest Kindle Fire tablets still hold the #1 and #4 spots, while the #2 and #3 spots still went to the cheapest
Kindle Paperwhites!

But even that first weekend, the #5 spot also went to yet-another one of Amazon’s black-and-white Paperwhite Kindles — the more-expensive version with built-in 3G wireless capability (which sells for $179). There’s also an ad-free version which sells for twenty dollars more ($199), which had also risen up to #7. And the #6 spot went to the cheapest Kindle of all — Amazon’s 6-inch “Kindles”, which now costs just $69. You had to go all the way down to the #8 spot before you found one of Amazon’s more expensive 8.9-inch versions of their new Kindle Fire HD tablets. And even then, it was the cheaper WiFi-only version without the built-in 4G wireless (which sells for $299).

Two weeks later, it had dropped to the #14 spot, and the $499 and $599 versions didn’t even appear among the top-20 best-sellers. Even in that first weekend, the $499, 4G verson of the Kindle Fire had only reached the #9 spot, and the $599 version (with 64-gigabytes of storage) had come in at #10. I was surprised to see that even two days after Amazon announced their new Kindles, Apple still had the #15 best-selling electronic device — their Apple TV receiver. And it’s since risen to become the #6 best-selling electronic device on Amazon — after racking up more than 190 days in the top 100.

Of course, Amazon’s not selling Apple’s hottest new device, the iPhone 5. But if they did, I’m guessing it would also become one of Amazon’s best-sellers.

Surprise Amazon Sale on Kindles and Accessories!

Today Amazon announced a $110 discount on a Kindle DX tablet.It’s on their “Deal of the Day” page — so it’s one of their special one-day-only sales. (“Or until they’re all gone,” Amazon warns on the web page.) But it’s not the only Kindle-related discount that Amazon’s offering today. The page also includes a different “Lightning Deal” every hour — and every single one features a Kindle or a Kindle accessory!

You can find all Amazon’s deals at this URL:

Remember, each “lightning deal” lasts for only an hour — or until Amazon’s sold out of the discounted product! Below is a complete list of the deals for today, and a schedule for when they’ll be available.
(All times our PDT….)

10 a.m. Discounts on a leather Kindle Fire case.
11 a.m. A Kindle/Kindle Touch sleeve by BUILT
12 p.m. A Kindle Fire sleeve by BUILT
1 p.m. Kindle Fire speakers that are portable and re-chargeable
2 p.m. Power Adapters (for all Kindles)
3 p.m. “Dress up your Kindle Touch”
4 p.m. A lighted cover for your old Kindle Keyboard
5 p.m. Anti-glare screen protectors for Kindle Fire. (Three-pack)
6 p.m. A Kindle Fire desk stand by Kensington
7 p.m. A Kindle/Kindle Touch sleeve by BUILT
8 p.m. Kindle covers by Belkin (not for Kindle Touch)
9 p.m. More discounts on a leather Kindle Fire case.

Amazon’s blow-out sale is causing some extra excitement, because it might be a sign that they’re about to release new Kindles. “It’s the kind of deal you offer when you want to clear out inventory, fast,” posted reporter Brian Barrett at the technology blog Gizmodo. And he seems to have discovered another tantalizing clue. This morning Amazon was listing the current version of their Kindle Touch reader as out of stock!

I’ve since checked that web page, and Amazon’s now saying that the Kindle Touch will be available “in 4 to 7 days.” Brian sees this as a sign that all of Amazon’s newest Kindles are going to be released by next week. From a sales perspective, it’s just common sense, he concludes, writing that with an experienced seller like Amazon, there’s “no way it stays out of stock of some of its most popular products for more than a few days. And he remembers that the Kindle 2 “showed up as sold out the morning of July 28, 2010. That same afternoon, Amazon introduced Kindle 3 to the world.” Plus, the back-to-school shopping season is coming up soon, so Brian feels like the time is right for Amazon to make their big announcement. His conclusion?

“We’re going to see new Kindles of every stripe next week.”

A Big Sale on a Big Kindle

Kindle 3 versus a Kindle DX side-by-side

A 20% discount? That’s what people are seeing at their local Staples store — and at Best Buy! It’s for the Kindle DX, Amazon’s big-screen Kindle, which normally retails for $379. Now the two mega-stores are both selling the tablet-sized Kindle for just $300 — and with the right coupon, you may even be able to purchase one for just $269!

Plus, even is lowering their prices on the Kindle DX — sort of. Throughout this weekend I saw Amazon selling refurbished models for just $319.99. (Only nine months ago, it cost a whopping $489 to buy a Kindle DX — until Amazon introduced a newer model with better screen contrast last July.) Amazon lowered the device’s price to just $379, and changed its color from white to graphite. But even at the new price, the Kindle DX was still costing twice as much as the Kindle 3.

The Staples offer appears on page 8 of their weekly deals flier flier, under a black headline announcing “lowest price ever!” (“3G and a 60% bigger screen… Save $80…”) There was even a display at my local Staples store urging “Try it out! Take one home today.” A store clerk explained that Staples has a 14-day return policy with “no questions asked.” The Best Buy offer appears on their web page. But for both stores it’s an “in-store only” offer.

Staples Discount Sale Ad for Kindle DX

Amazon is also offering savings on the Kindle 3 — though they’re not as dramatic. They’re selling a refurbished Wi-Fi Kindle 3 for just $129.99 and a 3G Kindle for $179.99. (When purchased new, the same Kindles each cost $10 more.) And on the Kindle’s page at, they’re also touting a lower price for a Kindle jacket. It’s the M-Edge “Latitude” jacket, with a nylon canvas exterior with zippers and a grey microfleece interior. It’s now selling for $29.99 (instead of the usual $34.99), and it’s available in six different colors. (Black, Navy blue, teal, pink, purple, and red.)

But I’ve always been most excited about the Kindle DX, and the lower prices make it really easy to buy one. An iPad has a screen with a 9.7-inch diameter — which is exactly the size of the screen on the Kindle DX. (The Kindle 3 has a 6-inch-diameter screen.) With that extra screen space, I could finally read those PDF files where the text was too small. And I really like the idea of playing a game where it’s spread out across the larger screen.

Of course, a Kindle DX always weighs twice as much as a “regular” Kindle — it’s 18.9 ounces (versus the 8.7-ounce weight of a Kindle 3). It’s either bulky and hard to hold, or there’s more Kindle to love. I always thought this would be the perfect gift for someone who really loves their Kindle. Give them another Kindle, but one that’s even bigger, so they can finally walk around with the biggest Kindle on the block!

And I’ve also heard rumors of an online coupon that can save you an additional $30 on your purchase at Staples. It’s for purchases of over $150, but I haven’t been able to confirm if the offer is legitimate. But at least two lucky shoppers found an even better deal on their Kindle DX. Saturday Amazon listed a used Kindle DX which was sold for just $275. And the other lucky shopper was the winning bidder in a fast auction on eBay.

They landed their Kindle DX for just $250!

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To check for Amazon deals on a refurbished Kindle DX, point your web browser to

To check for Amazon deals on a refurbished Kindle 3, go to