Two Big Announcements from Amazon

Custom-Covers

Amazon’s gearing up for the big holiday shopping season — and they’ve just made two surprising new announcements.

Your Own Photos on Kindle Cases!

You can now upload your own favorite photo to Amazon, and they’ll make it into a case for your Kindle! You can also convert the photo into a Kindle skin — a thin, rubber wrap-around protector. And Amazon’s also got their own selection of designs to choose from, including illustrations of Snoopy and the other characters from Peanuts. Amazon’s press release promises they can even put images from Star Trek and other popular TV shows and movies onto your Kindle’s cover — and even characters from Breaking Bad!

Breaking Bad Kindle Cover

For a shortcut to the whole selection, just point your web browser to
tinyurl.com/CustomKindleCovers

Unfortunately, they’re only supporting Kindles from the last three years — as far back as the Kindle Touch, but not as far back as the fourth-generation “Kindle” (or the Kindle Keyboard…) But that still leaves a lot of Kindles that are now eligible for customer covers. “With this new service, we’re making it possible for customers to dream up virtually any design and seamlessly turn it into a Kindle cover — at no cost…” explained one Amazon Kindle executive. “We’re excited to bring this all-new technology to Kindle accessories and we can’t wait to see what customers come up with.”

This holiday season, some people may wind up receiving some very creative gifts! And Amazon’s also announced another new service that will make it even easier to finish your shopping…

Sunday Delivery of Packages!

I couldn’t believe it, but Los Angeles and New York City are now both getting packages delivered from Amazon on Sundays! And Amazon plans to expand the service to more cities in the next year, including Phoenix, New Orleans, Dallas, and Houston! “We’re excited that now every day is an Amazon delivery day…” announced Amazon’s vice president of worldwide operations and customer service. (It’s only available to members of Amazon’s Prime shipping program, which offers one year of free two-day shipping for a flat fee of $79 – and as a bonus, includes free access to Amazon’s online library of movies and TV shows on the web and with your Kindle Fire tablet)

To make this happen, Amazon’s teamed up with the U.S. Postal service. One business site pointed out that the post office could use the money, since traditional paper letters have been declining, now that more people communicate with e-mail. The post office actually beat out Federal Express for the right to deliver Amazon’s package, as well as U.P.S., but in the long run, the real winner may be Amazon. A business analyst at The Motley Fool points out that people who join Amazon’s Prime program ultimately use Amazon for the majority of their online shopping, and end up spending more than twice the amount spent by non-Prime members. In fact, on average prime members spend $1,200 a year on Amazon’s web site.

So it’s no wonder Amazon’s willing to try Sunday deliveries as a way to attract even more Prime customers. And The Motley Fool predicts that soon, Amazon may be offering Sunday delivery service to the entire country!

30% discount on Kindle Covers!

An Amazon Kindle cover with zipper

Amazon’s always offering special deals — but now they’re finally discounting something besides a Kindle. For the next seven days — through May 13th — they’re offering a 30% discount on a big selection of Amazon’s covers when you buy a new Kindle. There’s at least 23 different covers on sale, for both the new $79 Kindle and even for the color, Kindle Fire tablets. It’s got me wondering if Amazon is also quietly preparing to launch an even larger kind of tablets…

Amazon’s touting the special as a way to pick up the perfect gift for Mother’s Day. The idea is that after you’ve bought a nice new Kindle, you can also pick up a nice cover to go with it! (Amazon’s promoting the special in a pink band that appears at the top of their pages for the Kindle Fire tablet and the new $79 Kindle.) I’ve created a shorter URL that makes it easier to find the covers — just go to tinyurl.com/KindleCovers4Mom ! Even if you’re just shopping for yourself, it’s a nice way to “window shop”.

But here’s why I think this is significant. Last week Amazon was offering discounts on Kindle Fire tablets, and now they’re offering a discount on Kindle Fire covers. There’s been rumors that Amazon’s planning a larger touchscreen tablet computer — sort of a bigger, 2.0 version of their original Kindle Fire tablets. I’m wondering if Amazon’s trying to unload all their tablet-sized covers now, so they can then launch a new line of larger tablets…which, of course, would need larger covers!

Whatever Amazon’s doing, it’s your chance to buy a nice cover for your new Kindle, and at a pretty good price. (Amazon’s lighted, leather cover normally sells for $60, for example, but with this discount it’s now available for just $42.) I’m a little disappointed that Amazon’s not offering the same discount for every type of cover, and that you can’t get the discount without also buying a new Kindle. But there’s still a lot to choose from – and I think many new Kindle owners underestimate the benefit of having a nice cover.

Just for example, I bought a cover for my Kindle DX, and I love how it brought even more simplicity to the way I read ebooks. It’s made it possible to prop up the Kindle, so I could give my hands a break from holding it while I’m reading! For some reason, that makes it even more relaxing to curl up with a good ebook.

Amazon’s sale includes a discount on 10 different covers for the Kindle Fire, and another 13 covers for the new $79 Kindle. (And some of those even have a built-in light!) There’s covers that zip up, or covers that are made out of genuine leather, and they’re available in lots of different colors. (Pink, blue, green, graphite…)

But best of all, they’re all available at a 30% discount!

A Big Valentine’s Day Sale for Kindle Owners

Kindle Fire cover

Promising “a sweet deal” for Valentine’s Day, Amazon’s reduced the price on many Kindle accessories by 30%. The deal ends Tuesday (February 14th), but there’s still time to place an “overnight” order if you need a quick gift. And Amazon’s offering bigger discounts elsewhere on their site for some other traditional gift items. On some pieces of jewelry, Amazon’s even announced up to 70% discounts — and free one-day shipping!

But I was more intrigued by the bargain-priced Kindle accessories. For example, you can dress your Kindle Fire tablet in a genuine leather case for just $48.99. (Normally the Versa Marrakesh cover sells for $69.) And for the new Kindle (and other models), there’s also a wide selection of sleeves and cases. Even the Kindle power adapter is reduced in price, to just $14.99 (though you can also buy used adapters for as little as $2.00.)

Amazon promises these accessories make a great gift “for yourself or your favorite Kindle owner this Valentine’s day.” But they’re also offering big savings on “classic” Valentine’s Day gifts like chocolate, fragrances, watches, and clothing. There’s even gifts for men in categories like sports and recreation, fitness, and gear for sports fans. (Amazon promises that “Whether your leading man is a gadget guy, outdoor enthusiast, avid golfer, or devoted sports fan, we’ve got the perfect gifts to express your love.”) You can browse through all the discounted gifts in a special page Amazon’s created as a “Valentine’s Day store”.

To reach the page, point your web browser to tinyurl.com/AmazonValentines

Amazon’s even got a gift for Kindle lovers that you can purchase on February 14th. They’re offering “instant delivery” on an Amazon gift card via e-mail. (And I’m guessing the graphics are very attractive.) The selection includes “Kindle-branded” gift cards, so you can send a store credit that’s announced by the silhouette of a reader sitting happily under a tree. And you can really surprise your valentine on Tuesday by delivering your gift card as a Facebook “wall post”. (Amazon reminds you that besides ebooks, they’re also redeemable for “millions of other items at Amazon.”)

But best of all, you can even order a bouquet of flowers from Amazon, from companies like 1-800-Flowers and Proflowers!

10 Coolest Kindle Covers and Cases

I had a lot of fun writing about gift ideas for Kindle owners. (There were covers that looked like an old-fashioned book — and some that made your Kindle look like you’re reading The New Yorker.) But this opened my eyes to a new world of Kindle accessories, and with some more research, I discovered some even more spectacular ways to customize and accessorize a Kindle.

Matte Finish “Her Abstraction” DecalGirl Protective Kindle Skin

You can give your Kindle a special “arts and crafts” feel using vinyl skins (backed with adhesive) that you apply to completely cover the outside of your Kindle. This design is called “Her Abstraction”, and its page in the Kindle store promises it can reduce the glare from your Kindle’s hard plastic edges, and also prevent fingerpints (since the vinyl is coated with a special protective layer of matte).

DecalGirl pink Kindle vinyl protective cover skin

It’s created by a manufacturer named “DecalGirl,” who offers several other attractive designs in the Kindle store.. Below is a picture of my second favorite. Just released in August, it’s a design they call “Empty Nest.” (“It’s very pretty…” wrote one reviewer in Amazon’s Kindle store. “But just so people know; it’s just a sticker. It doesn’t protect the kindle in case you drop it, etc…”)

DecalGirl Kindle protective vinyl skin Empty Nest

They also also a retro “leopard skin” pattern – and a stylish black-and-white drawing with a spectacular red heart right in the center…

Stars & Stripes GelaSkins Protective Kindle Skin

On the 4th of July, I read the Declaration of Independence on my Kindle. But imagine how patriotic I’d feel if my Kindle actually looked like an American flag.

Kindle soldier custom American flag case mod vinyl protective skin design

For $19.99, a manufactuer named “GelaSkins” offers a long line of arty “protective skins” for your Kindle, but the main difference is these vinyl skins actually cover your Kindle’s screen. The idea is to protect it from scratches when the Kindle is in transit. (Its description on Amazon.com promises it can be removed and re-applied “with no residue”.) You can change the look of your Kindle again and again by switching from one skin design to another.

One reviewer noted that the pictures are a little misleading, since unless you turn your Kindle all the way off, its screen will revert to a screensaver picture. But I was still impressed by the many arty patterns they have available for the Kindle — including a colorful design with an ocean drawing that they’re calling “The Great Wave.”

Genuine Brown Leather Hide Tuff-Luv Western Saddle Case Cover

Leather Kindle saddle cover

This one comes with a handy stand, so you can prop up your Kindle and enjoy hands-free reading. (One Kindle owner announced in Amazon’s Kindle Discussion Forum that it was perfect for reading cookbooks.) It’s actually hand-made, according to the description in Amazon’s Kindle store. (And yes, that’s actual cow hide that it’s made from, which they describe as both “genuine” and “rugged”.) I like the western design of the case, which seems like it would give a unique, old-fashioned feeling to your Kindle of solid and sturdy craftmanship. (The case’s workmanship comes with a lifetime guarantee.)

And for $29.99, you can also give your Kindle a woven hemp cover. (It even comes with a little flap on the side which you can use for holding a pen!)

Scatter Dot BUILT Neoprene Kindle Sleeve

It’s like a comfy sock for your Kindle. (“Machine wash cold; air dry,” it says in the cover’s description on Amazon.)
Built Kindle protective cushion padded safety holder
The manufacturer is also proud of the slightly curved “hourglass” shape of the sleve, which they argue gives extra protection to the Kindle by creating a kind of cushioning “bumper.” It’s created by a company called “Built,” and they offer several other designs if you’re not interested in “Scatter Dot.” They all offer interesting patterns with arty names — like the black-and-white “Vine,” or the warm oranges and reds of “Nolita Stripe.”

And there’s even one with a series of blue, green, and black bands that’s called “Bowery Stripe and Scuba Blue.”

Ikat Choco Canvas Clutch cover by designer Diane von Furstenberg

She married (and then divorced) a German prince, and re-married a commoner in 2001. But along the way, Diane von Furstenberg built an international reputation as a fashion designer — and in April, she released a line of purse-shaped “clutches” for the Amazon Kindle.

Diane von Furstenberg Kindle purse cover with latch

There’s three patterns — the one above is “Ikat Choco,” though there’s a less-busy pattern that’s called
“Signature,” plus a soft blue one with patches of white that’s called “Spotted Cat.” There’s actually a purse-style clatch that can hold the case shut, and when it folds open, you can hold your Kindle like a book — and there’s even a pouch to hold business cards.

MLB Baseball protective Kindle skins by SkinIt

Major League Baseball sports team logo custom Kindle protective skin

Do you know a fan of major league baseball? Nearly every team has a protective Kindle skin for sale in Amazon’s Kindle store, courtesy of a company called Skinit. There’s the Minnesota Twins (pictured above), the New York Yankees, and of course, this year’s World Series Champions, the San Francisco Giants. Each one adds the familiar red stitches of a major league baseball to the front edges of your Kindle — and adds a team logo to the back, using an easily-removable vinyl skin.

The offerings aren’t just limited to baseball. SkinIt offers vinyl Kindle skins with lots of NFL Football teams, NBA basketball teams, and even NCAAF college football teams. And last month, they even began offering a Kindle skin with pictures of the vampires from Twilight — and another one with Mickey Mouse!
Twilight and Mickey Mouse Kindle picture cover

They’re sold separately, of course…!

The Kindle in Iraq

Kindle military camouflage cover

“I took my Kindle with me to Iraq…”

So I’ve finally started reading Amazon’s discussion forums for the Kindle, and just discovered a fascinating post titled “Kindle and the Navy,” where one female soldier from Maryland reports, “I loved having my Kindle with me on deployment.”

“I used to carry around bags of books,” she remembers, adding that in fact, “my last deployment on the ship I ended up having close to $800 worth of books sent to me — only about half of which I kept because I ran out of room!” The thread was started when a another soldier’s mother and sister asked whether the Kindle would make a good gift, and they received an enthusiastic response. “If he is a vicarious reader, I would say go for it!”

“I would have LOVED a kindle back in the day when I was deployed…” added another soldier. “This is a GREAT idea for deployed people!!”

Another gift idea was a sturdy carrying case to protect the Kindle, and someone even found a a carrying case with a Navy camouflage pattern (though other posters recommended the even sturdier waterproof cases from M-Edge). There’s even a campaign called Operation ebook Drop, in which some authors give service members free copies of their ebooks!

I’d never thought about whether the Kindle would be used in the military, but it seems like a natural fit. (My friend in the Navy once complained that some days fell into the category of “Hurry up and wait.”) And it does seem like it’d make a nice gift for a soldier. At least while you were stationed far from home…you could always have something to read!