Jon Stewart Mocks Bookstores

Jon Stewart shouts over The Daily Show logo

A very funny skit just aired on The Daily Show with Jon Stewart. Returning from a commercial break, Stewart switched to a cultural news story — the demise of Borders bookstores — in a knowing, affectionate segment with a contrary look at writers and book-sellers.

(You can watch video of the six-minute segment at tinyurl.com/StewartBorders)

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JON STEWART: Books! You know them as the thing Amazon tells you “You might be interested in…” when you’re buying DVDs. But did you know books used to be available in what were called… “bookstores”? Well they were…

FOX NEWS: The bookstore chain Borders is going out of business.

CBS NEWS: Borders just could not keep up with 21st century technology and trends.

CBS NEWS: The latest brick-and-mortar victim of a digital age…

JON STEWART: Borders! Now where am I going to return all my guests’ books for store credit?!

For more we turn to resident expert John Hodgman! Now let me ask you, how can — how can the beloved bookstore, an institution, compete with downloading and mail order books?

JOHN HODGMAN: Well, Jon, it’s not going to be easy. People have gotten used to the convenience of having books delivered right to them. If bookstores want to compete, they have to give the customer a better home experience than they can get in their own homes.

JON: So you’re saying re-create…

HODGMAN: Exactly, Jon.

JON: I didn’t finish what I was saying. The — the…

HODGMAN: I wasn’t listening.

Jon Stewart and John Hodgman on the Daily Show

HODGMAN: What I’m talking about is getting rid of all those old-fashioned bookshelves, and replace them — with beautiful, well-appointed downloading pods. Book-lovers simply seal themselves inside, strip down to their underwear, pick up a cold slice of pizza, and start downloading the great works of literature… It’s all the fun and isolation of home, with the inconvenience of a 20-minute car ride.

JON: There’s stuff bookstores can do…

HODGMAN: Uh-huh.

JON: …that the internet can’t!

HODGMAN: Oh, you mean like shelter the homeless?

JON: I’m talking about having authors visit stores!

HODGMAN: Oh, well now we’re just splitting hairs. The reality is, there’s nothing more depressing than seeing some pasty shut-in author bare his soul in front of a half-filled row of folding chairs. Believe me, I know! (Picture of John Hodgman appearing at a Borders bookstore)

Daily Show correspondent John Hodgman at Borders bookstore

JON: So what — what is the alternative to this?

HODGMAN: Well, instead of hosting readings, why not host exciting live writings? Bring the author in, tie him to a desk, and make him write a novel to order. Customers can shout out their own ideas while pelting the writer with $4.00 scones. It’ll be fun! George R. R. Martin not finishing that new “Game of Thrones” book fast enough for you? Well maybe some hot chai latte down his neck will speed him up. (Picture of angry reader dumping latte on the bearded author)

Coffee dumped on George R R Martin at a bookstore (Daily Show)

JON: You know, I’m not sure a lot of authors would agree to that sort of thing.

HODGMAN: Well, Jon, I think you’re underestimating authors’ desire for free chai. And, the occasional human touch.

JON: But see, that brings up an interesting point. What about the human element? Bookstores build a personal relationship with their customers you simply cannot get from a computer. There are, uh, employee interactions, employee recommendations…

HODGMAN: Oh yes, yes. Thank you. Employee picks. Thank you, pudgy neck-beard counter guy, for clueing me in to Philip K. Dick — again. What’s the matter, are you sold out of Confederacy of Dunces this week…? But you do raise a good point, Jon. Bookstores employ a very special class of condescending nerd. These are the types of people who used to work at video stores (before they went under).

JON: Where were they before that?

HODGMAN: Record stores, obviously. It’s been a tough couple of years for condescending nerds. And if bookstores fall, Jon, America will be inundated with a wandering, snarky underclass of unemployable purveyors of useless and arcane esoterica.

JON: I’m not sure I understand.

HODGMAN: No, well you wouldn’t.

JON: You seem to hate bookstore employees.

HODGMAN: Oh, I loathe them, Jon. They shelved my books under “Humor”, Jon! Not “Witticism”, as I asked! I ask you, do I look like Marmaduke to you?

JON: (Laughing stupidly) Marm– Marmaduke is a very big dog. Hee hee hee hee hee! Hee hee! Ahh! Ahh…

HODGMAN: Pathetic. We have to face facts, Jon. The big-box bookstore has passed into history. And that’s something we should embrace and be proud of. By preserving Borders as a popular historical attraction.

JON: Like, uh, colonial Williamsburg?

HODGMAN: Well yeah, exactly! Bring the kids down to Ye Olde Borders Towne! Let them see what it felt like to paw through a clearance bin of Word-a-Day calendars. Or sneak a peek at pornography printed on actual paper! Right there on the giant rack of weird magazines you’ve never heard of. Including my personal favorite, Bookstore Magazine Rack Aficionado magazine.

JON: You know, I think a bookstore preserve might appeal to a — a very small market.

HODGMAN: Well, it can’t be smaller than the market of people who buy books anyway! This is what it’ll be like. (Puts on a colonial hat) “Hey! Gather round, young ‘uns, and come see how we used to sell this here itty bitty book light. Because in the One-nine-eighties, pages didn’t glow, and eyestrain was a sign of wealth!

JON: Ladies and gentlemen, we’ll be right back.

Sports Illustrated vs. the Kindle

Sports Illustrated logo on baseball magazine cover

Today is the first day of baseball season. And perhaps fittingly, CNN’s web site just ran a very strange article complaining about the Kindle and e-books — by a baseball writer for Sports Illustrated.

It headline? “My Bookstore is on Death Row.” Author Jeff Pearlman continues the morbid theme by writing “I just just returned from the morgue… It is dark inside. Smells stale. The walls are decayed, the echo resounding.” But he’s describing a recently-closed bookstore — his local Borders in Scarsdale — which was “adjacent to a Starbucks and a gym and a couple of overpriced clothing shops…”

Even writing later on his personal blog, Pearlman still seems deeply moved. “It’s an odd thing,” he writes in a new blog post. “Five years ago I would have never imagined feeling glum over a Borders or B&N shutting down. Nowadays, however, it symbolizes a shifting tide. Technologically. Culturally.”

“Bummer.”

Pearlman has a special fondness for this particular bookstore, because it was where he wrote his third book, “at a rickety wood table inside the store’s small cafe.” He fondly remembers all the people he met there — like “the clerk with tattoos running down his arm who, one day, left to join the army and fight in Iraq…” But more than that, he remembers the feeling of the bookstore. “Borders was cozy; safe; easy…

“Now, the shop is next up on death row.”

It’s a fairly traditional argument against e-books — though the personal details make it feel more poignant. Flashing forward to the present, Pearlman notes the deep discounts at the closing Borders, where “people pick at the remains like vultures atop a rotting calf.” Then he looks ahead to the future, and writes sadly about the “seemingly inevitable extinction of print.” (” “Look on the bright side,” my sister-in-law recently said. “More people will read. The Kindle books are cheaper, so they’re going to be more widely embraced. This will work in your favor.”)

“I just don’t know. …” Pearlman writes glumly.

“At the risk of sounding like my great aunt, I love books. I love holding books. I love thumbing through books. I love marking up pages, I love perusing bookshelves, I love feeling the paper between my fingers.

As a boy growing up in Mahopac, New York, I used to rush to Waldenbooks at the nearby Jefferson Valley Mall for the start of every sports season. My mission was to pick up “Zander Hollander’s The Complete Handbook of (fill in the league)” annuals. Upon making the $6 purchase, I’d rush home, lie on my bed, stare at the mug shots of Magic Johnson and Joe Montana and Steve Kemp, read the bios, imagine myself one day joining their ranks. Those books — all 27 of them — remain inside my home, yellowed and tattered and beautiful. I turn to them often. For nostalgia. For joy.


He concludes by saying that he’d still prefer a book. But there may be more to the story. It turns out that Pearlman has already written four different printed books over the last six years — three of them about baseball, and two of which became New York Times best-sellers. And all four of them are already available as e-books in Amazon’s Kindle store.


In fact, each one has achieved an impressive rank in one of the Kindle store’s special sub-categories. (For example, “The Bad Boys Won” is the 10th best-selling baseball biography in the sports section, and “Boys Will Be Boys” is the section’s third best-selling football biography.) And meanwhile, Zander Hollander’s “Complete Handbook” series of sports annuals apparently stopped publishing long ago. Even before Amazon invented their Kindle, one beloved childhood book had already fallen a victim to the high costs of traditional printing.

So when Pearlman’s sister-in-law says more e-book readers will simply mean more sales for his book — she’s probably right. (Pearlman’s best response is an ambiguous “I just don’t know…”) I e-mailed Pearlman through his web page to ask how he feels about the new readers he may be finding on the Kindle? (And whether he’s worried he’ll earn less money through e-book sales than he will in print.) But so far, I haven’t heard a response.

I’m a little surprised that Sports Illustrated isn’t available on the Kindle yet — though that’s true for nearly every sports magazine. (In fact, currently there’s only one magazine available in the Sports magazine section of the Kindle Store — “Winding Road Weekly”, a magazine about cars). But maybe it’s also because sports writers prefer a sunny stadium outdoors to exploring all the technical specs of a new electronic gadget. Taking another look at his article, I realized that most of Pearlman’s understanding is based on a sports writer’s gut instinct.

For example, printed books still represent a large majority of all books that are sold, but Pearlman already feels that books are old news. Why? “[J]ust ride a train and glance around. Everyone — everyone — is holding a Kindle. Or a Nook. Or an iPad.” But the biggest “tell” comes from his statement that he’s not interested in a reader like the Kindle because “Come day’s end, I’m tired of staring at a screen. I do it all day, I do it through much of the night.”

I just think he’d change his mind if he’d actually tried reading on the Kindle’s e-ink screen — mainly because I also spend a lot of my day staring at a screen. Once I discovered the Kindle’s screen, it was such a wonderful relief to discover it didn’t have any of the glare that usually comes from a back-lit screen. And for me, the most interesting part of the article was where Pearlman inadvertently revealed that real-world bookstores had their own unique disadvantages. “When nobody was looking, I’d do the ol’ author two-step and relocate my books from the bottom of the sports shelves to the ‘Must Read’ sections,” he writes.

“If you think I’m the only writer who does this, you’re on crack.”

How Ebooks Conquered the World

Little Shop of Horrors lost ending

Last May, a competitor emerged for the Kindle. It was called the Kobo, and it was available in Walmart stores, and also Borders. But today the news finally came down that Borders has now, officially, filed for bankruptcy. All their recent moves “failed to make up for sagging book sales in the face of competition from Amazon.com Inc. and Wal-Mart Stores Inc,” Bloomberg News reported today.

It’s interesting that one of Borders’ last desperate moves was trying to sell a digital reader for ebooks. New York Magazine once interviewed the 69-year-old founder of Barnes and Noble, who conceded, they wrote, that “the superstores can serve as platforms for marketing their own replacement technology.” Today as soon as you walk into a Barnes and Noble store, you’re now greeted with a prominent counter dedicated to trying to sell you the Nook. Barnes and Nobles’ new CEO calls that counter “the shrine.”

But today I stumbled across an interesting statistic. An Australian newspaper interviewed the managing e-commerce director at RedGroup Retail, which owns all the Borders stores in Australia, New Zealand, and Singapore. He bragged that they’d sold out of Kobos when they first introduced them, but that over the next nine months, they’d only sold 50,000. That comes out to just 185 a day — for the entire continent of Australia, combined with sales in both Singapore and New Zealand. To put that in perspective, Amazon is estimated to have sold at least 6,000,000 Kindles in the last year. That is, for every Kobo that was sold in those three regions, Amazon sold 120 Kindles. It’s hard to make a dent in your competition when they’re outselling you 120 to 1…

Of course, Australia is only one part of the global market for digital readers — but they offer a unique perspective. “The best predictions are that Australia is probably likely to take up e-books faster than the US and the UK,” according to chief executive of the Australian Publishers’ Association, “but that’s simply because of the population size.” She predicts that within five years, 40% of the books that are sold in
Australia will be ebooks. And that can’t be good for booksellers like Borders…

If we’re seeing a major change, then it’ll eventually reach every part of the globe — and the experience of Australians might be a harbinger of things to come. It was interesting to read the comments that were
left on the newspaper’s web site. “Nothing can replace the tangible feeling of having a physical book in your hands,” wrote one reader who called themselves Bookworm. “However my eyes sadly are not what they used to be so like the surging numbers turning to e-readers I have embraced this new technology. With the size of the text adjustable, it is the perfect device for me to continue my love affair with books which started when I was but a wee lad.” And while Kindle owners are complaining that ebook prices have started rising, in Australia they’ve been complaining about the high cost of printed books! “Australia’s take up of eBooks has less to do with being ‘nimble’,” wrote a woman named Mary, “and more to do with Australians being sick to death of the price gouging by local retailers that sees us pay three times what the rest of the English speaking world pays for the same book. Finally we can fight back.”

But even with that perspective, ebooks still seemed too expensive, according to another comment from JG. “Two-thirds the cost of a physical book is of course still far to expensive for what is essentially a few megabytes of data at most. I am all for authors getting farily paid for their hard work, but since the only costs involved in digital distribution are editing/formatting and hosting services, should the artificially high prices for books we pay in Australia really be the benchmark for e-book prices?”

I was reading the news headlines late last night, so I ended up getting stories from around the globe. But it seems like no matter which country the news came from, there was somebody who was raving about ebooks and the Kindle. One British columnist even headlined his story: Three 3 New Reaons Why My Amazon Kindle Grows in My Esteem. Just like he’d the easy bookmarking, the ease of switching books, and the ability to change font sizes. “When I first got my Amazon Kindle USA,” he wrote, “I was half expecting that it would be a fad that would only last for a short while before I returned to my life-long habit of reading books…

“…but this is not proving to be the case!”

The Last Hours of Borders Bookstores?

Borders bookstore closing

I’ve been wondering if the Kindle will one day lead to the end of the printed book. But maybe first, we should be worrying about the future of the bookstore! The picture above shows a Borders bookstore that closed in September. But now the entire Borders Group chain “may file for protection from creditors”, Bloomberg News reported last Tuesday — citing three different people who were “familiar with the matter.”

The three sources predicted that the filing could come as soon as this week, and one of them added that as many as 30% of the chain’s bookstores could close! (There’s over 500 Borders bookstores across America…) Ironically, last month Borders bookstores appeared in an episode of NBC’s “The Office” — while in real life the chain was stopping (or “delaying”) their payments to the publishers of the books Borders sells! Borders itself seems to acknowledge big changes are coming, announcing two weeks ago they’d received over half a billion dollars in funding to “provide Borders with the financial flexibility and an appropriate level of liquidity to move forward…” But further down in the press release a disclaimer noted it was contingent on “Borders’ finalization of a store closure program” to identify under-performing stores “that will be closed as soon as practicable…”

Ironically, for Barnes and Noble, that’s good news, and their stock price actually jumped up 7.4% last Tuesday. But Friday Borders stock closed at 39 cents a share — and then Monday even dropped two cents lower, down to just 35 cents a share. (Though that two cents represented 5.3% of the stock’s total value.) In fact, Borders stock may be de-listed from the New York Stock Exchange, which has a rule that every stock must be worth at least $1.00 a share. If their stock price doesn’t improve within six months, it can’t be listed on the exchange.

In the middle of the meltdown The Washington Post actually tracked down Mr. Borders himself — Louis Borders, one of the two brothers who co-founded the chain back in 1971 — at his home in Silicon Valley. (“Louis Borders declined to discuss his namesake’s problems or even whatever fondness he may hold for what’s left of his first big idea. ‘I’ve been away from the company for a while, and I just don’t want to talk about it,’ he said, before quickly hanging up.”) But they also uncovered the real story behind the closure. “Whatever progress publishers and Borders make toward a temporary deal, analysts and industry observers say the larger problem is much more daunting: There are just too many big bookstores selling a product fewer and fewer people want, at least in printed form… For many in the industry – and for this group of Borders regulars – the question is not whether the chain will go under, but when.”

Inevitably the article points at least one finger towards the popularity of new digital reading devices like the Kindle. (In the same article, the founder of Barnes and Noble jokes, “Sometimes I want to shoot
myself in the morning.”) And though the bookstore refused to talk to the newspaper’s reporter, he still looks for a reason tries to understand why. The Post notes that now Borders “confronts the limitless, more efficient supply chain of Amazon’s online emporium.” But he also looks for an answer buried deep in the company’s history.

Ironically, the company was started in 1971 because the Borders brothers had developed a new technology for booksellers! Originally the two brothers planned to license a software that they’d developed which helped predict the best-selling titles. But when they couldn’t interest the bookstores, they opened new stores themselves, and along with Barnes and Noble, created the phenomenon of superstore book-selling. “Readers rushed in for the latest Oprah Book Club pick. John Grisham became very wealthy, with one bestseller and movie after another…”

But technology continued marching forward, the Post notes. (“As the two book mega-stores clobbered each other in their battle for market share, the chains, and especially Borders, missed the next big cultural shift, analysts say.”) In fact, Borders eventually had to partner with Amazon for their web presence! By the end of the story, Amazon had developed the Kindle, Barnes and Noble created the Nook, and Borders had…nothing. “These trends were not a secret,” explains a retail expert at the Harvard Business School.

“They should have seen them coming…”

Borders, the Kobo and The Office

Borders Kobo Reader on the Office

It’s not just the Kindle. Other TV shows are also featuring digital readers — and sometimes, in a big way. In January, NBC’s The Office built an entire episode around the Kobo ereader, suggesting that there may even have been a product placement deal — that is, that the writers were paid to work it into the plot!

I’m just fascinated by these little moments of pop culture that show how the Kindle and other readers are working their way into the popular imagination. They’re appearing in stories that would never have occurred to anyone in even five years ago. This episode opened with Michael Scott (Steve Carrell), who plays the boss at the Scranton branch of the Dunder-Mifflin paper company. “January 23, 2011,” he says into the camera. “A day which will live in famously.”

He’s not the one using the digital reader. (He’s just worried that his former girlfriend had gotten engaged – although he does add that “If she’s engaged, I’m going to go crazy and I’m going to start attacking people.”) But back among the workers, there’s a lively discussion about New Year’s resolutions, with creepy Dwight Schrute teasing his former girlfriend that his goal for 2011 is “Meet a loose woman”. (And his co-worker Andy agrees.) “You know what you guys should do?” suggests Darryl from the warehouse. “Go to the bookstore at lunch. There’s tons of cuties and it’s easy to talk to them. ‘Hey, what book is that? Cool, let’s hang out tonight. Sex already? Whoa…!'”

Suddenly this strange sitcom is veering towards a visit to the bookstore. And it’s really because digital reading devices are a hot consumer trend in 2011. The writers, based on whatever motivation, now find themselves leading their characters into a Borders bookstore. They cut away to a private interview with Darryl, where he reveals that he isn’t really going there to pick up women. Darryl’s New Year’s resolution was to read more books — and he’d really just wanted a ride to the store!

And that’s when the Kobo appears.

Kobo reader with Daryl from The Office

“Well, if you read a lot, you should check out our ereaders,” a sweet, middle-aged cashier tells Darryl at the register, adding…



“They’re really neat.”

“I work at a paper company. Those things terrify me. They could put us out of business. I heard those things hold like 10 books at once.”

“Actually, it’s 10,000.”

“Holy ####! What? Let me see it…”


Darryl is impressed. (“It’s so light. Like a croissant.”) But his co-workers are having no luck picking up women, and Dwight announces “This place is kind of tapped out, so let’s roll.” But as they’re leaving the store, it turns out that Darryl is carrying a bag that he doesn’t want his co-workers to see. He claims it contains “A book about oceans,” then later tries to claim that it’s pornography. But later in the episode — as the men somehow end up at a roller-skating rink — Darryl is seen slipping away, to read on his brand new Kobo.

Darryl reads his Kobo with Dwight and Andy at the skating rink on the Office

In a way, I feel bad for the Kobo, though. On their Facebook page, they announced a contest to celebrate the episode — asking “What are you reading at the Office.” You didn’t even have to own a Kindle to enter the contest — the prize was 10 free ebooks or a Kobo eReader — but the response was underwhelming. They received just 40 photographs from people entering the contests. You could also enter just by leaving a comment on their web page, but the total number of comments was just 218. (Although to be fair, you could also enter the contest just by clicking the “Like” button the Kobo’s Facebook page, and there’s now 15,712 people who have done so.)

Maybe they would’ve gotten a larger response if they’d given away a Kindle!

Bookstores Seek Authors: Chains Rushing to Become eBook Publishers

Digital Publishing vs. the Gutenberg press
It’s very simple. As of Friday, Borders joined Amazon, Barnes and Noble, and even Apple in the new self-publishing revolution. They’re all now offering cheap-and-easy ways to self-publish an ebook. In literally seconds, you can now convert the feed for a blog into an ebook with Borders’ new service — and even give it an ISBN number. (“Edit content and drag it into chapters,” explains their web site, “then congratulations … you’re an eBook author!”)

Its slogan is “Blog to ebook in minutes,” and Borders CEO said they were “excited to give new writers and bloggers an opportunity to reach an expanded audience.” They’re launching the service — called “BookBrewer” — next Monday (October 25), and it’s part of an unmistakable trend. Just last week, Amazon announced the launch of “Kindle Singles,” a separate ebook format which is also geared for shorter-than-a-novel texts. And if you want to self-publish your book in Apple’s new iBookStore, there’s a package available at Lulu.com.

But what does this all mean? “In some ways, it’s like the early days of the Gutenberg revolution,” Business Week argued Sunday, “when authors published short manuscripts and ‘chapbooks,’ and everything in between.” The first, obvious change is that more things will get published. (The article seemed to acknowledge that boundaries were shifting, asking in its headline: “When is a Book Not a Book?”)
But inevitably, this will also create more authors.

I mean, there’s a couple of obvious technical changes here. With no need to find an agent or publisher, “The advent of tablets and e-bookstores dramatically lowers the barrier to entry for these kinds of writers….” notes Business Week. And instead of paying a commission to that agent or publisher, they can break into the world of published authors for just a small upfront payment and an ongoing commission. But it’s more exciting to focus on the end result. When I fire up my Kindle, I’ll be seeing a new kind of ebook — and one that was much less likely to exist even a few years before.

It’s ultimately not about what it means for books, or authors, or publishers, but for readers. Yes, I’m pre-supposing that there’s a micro-market for these new authors, but I think the web proves that we’re endlessly fascinated by personal stories. If you take a close look, Facebook and Twitter are really just an endless stream of very short and personal moments. C.S. Lewis once quipped that ultimately the purpose of reading is “to know that we are not alone.”

eCommerce Times found a senior analyst at Simba Information who says major publishers may actually see this as a blessing, since they can scan the best-seller lists for ebooks to determine which authors are worth publishing. (“It’s just another part of the filtering process for them.”) I want to believe that someone will devise something entirely original in these new short-form ebooks, and then find a brand new market for it. I like the way it was explained by the CEO of Borders’ new BookBrewer service. “Everyone has a story to tell, pictures to share or advice to give.

“It turns out that those are exactly the kinds of things people want to buy and read as eBooks.”

A Funny Comment on the War Between Print Books and eBooks

This was too good not to share. “I had an interesting/amusing experience today at the mall,” writes my friend Mike in Bridgewater, Massachusetts.

“Went into a Borders Express to see if I could find some titles that aren’t available for Kindle yet. I noticed that there was only one Leisure Horror title available. The cashier and I got to talking and she started complaining about e-books and how they were killing off the bookstores. I was the only one in the store. As I walked out, I noticed she went back to reading whatever book she was reading — on her Kobo.

“I was chuckling as I walked out of the store…”

Mike posted his comment in a Kindle discussion forum, where it drew an even funnier reaction from Andrew E. Kaufman, author of the ebook While the Savage Sleeps. What did he think of the employee at Borders?

“A clear case of e-denial.”

In his personal blog, Andrew also makes an interesting comment about the sales of print books. “Regardless of all the gloom and doom we hear about the publishing industry, there are still some authors who are ten feet tall and bulletproof.” (James Patterson, for example, was paid $100 million for the rights to his next 17 novels, and Stephenie Meyer will earn $40 million this year…) And according to Amazon’s own figures, no Kindle ebook has ever sold more than one million copies. (Stieg Larsson has sold a total of one million ebooks, but that’s for all of his titles combined, according to Amazon’s recent press release.)

PC World reported that Nora Roberts is just now closing in on 500,000 total ebook sales, though she’s already sold over 280 million print editions of her books (according to Wikipedia). And in the same article, PC World suggests Stephenie Meyer must be close to selling one million ebooks, though she’s sold over 100 million printed books. J.K. Rowlings has sold over 400 million print editions of her Harry Potter novels, and Robert Ludlum has sold more than 290 million books. Even the Goosebumps series has sold more than 300 million print editions — and they aren’t even the best-selling authors of all time.

Wikipedia offers an amazing rough list of the best-selling fiction authors of all time. Agatha Christie is tied with William Shakespeare for the #1 spot, with at least 2 billion books sold. Harold Robbins has sold 750 million novels, and romance novelist Barbara Cartland is somewhere between half a billion and an even billion. It’s a staggering amount of printed books, especially when you consider that for ebook sales, there’s only one author who has ever squeaked out of the six-figure range.

I’ve started to become skeptical of Amazon’s claim that the ebook is outselling the printed book. I’ll share more data in a few days, but it’s always exciting to hear stories from the actual bookstores. Maybe it’s the “front line” in the war between printed books and ebooks.

And if so, this next year will be very interesting!

Are Publishers Lying about the cost of eBooks?

Pinocchio is lying - when he lies his nose grows
Last week the Wall Street Journal ran a controversial opinion piece about ebooks. A former book editor and a business professor argued that publishers needed to sell advertisements in ebooks in order to offset their shrinking profit margins. “[A] digital book is far less profitable than its hardcover cousin priced at $25,” their article argued. But according to responses on the web, there’s a problem with that argument. It isn’t true.

“Baen, a publishing house that specializes in fantasy and sci-fi, mostly with a militaristic bent, says that they’ve found that e-books significantly increase profits,” responded one commenter at a technology web site, even though that publisher sells DRM-free versions of their ebooks “for substantially less than they sell dead-tree versions.” And then another commenter backed up their skepticism with actual data provided by the New York Times.

Publisher’s Profits Before Overhead
On a $26 hardcover: $4.05
On a $12.99 ebook: $4.56 – $5.54
On a $ 9.99 ebook: $3.51 – $4.26

This isn’t speculation. The Times based their statistics “on interviews with several publishers and consultants who work with the publishing industry.” eBooks eliminate many of the costs associated with stacks of hardcover books, including printing costs, storage fees, and the cost of shipping books (and then shipping back the unsold copies).

“That, obviously, is exactly what logic would tell you,” one commenter concluded. And the Times article suggested the publishers’ real motive might be simple self-preservation — they’re trying to keep up the demand for printed books. In a future with even more digital readers, lower ebook prices would mean “print booksellers like Barnes & Noble, Borders and independents across the country would be unable to compete… if the e-books are priced much lower than the print editions, no one but the aficionados and collectors will want to buy paper books.”

One publisher’s consultant even tells the newspaper point-blank that “If you want bookstores to stay alive, then you want to slow down this movement to e-books. The simplest way to slow down e-books is not to make them too cheap.”

So are publishers being honest about the costs of publishing a book? It’s a hotly-debated mystery, even to those people who are most affected by it: the authors who are actually writing the books! At the end of their article, the New York Times tracked down best-selling author Anne Rice, who admits that “None of us know what books cost. None of us know what kind of profits hardcover or paperback publishers make.”

Most of Rice’s books are available on the Kindle — though not her most famous book, Interview with the Vampire But as the publishing industry faces historic changes, it was nice to see that Anne Rice still remains firmly committed to the future of the ebook. “The only thing I think is a mistake is people trying to hold back e-books or Kindle and trying to head off this revolution by building a dam.

“It’s not going to work.”