Amazon will give you a free $25 gift certificate if you buy a new Kindle during the next 11 days. It’s to encourage you to purchase a Kindle as a Mother’s Day gift — the offer ends at midnight on Mother’s Day, May 8 — and it only applies to the Kindle 3G and the large-screen Kindle DX. Now when you visit the Kindle’s page at Amazon.com, you’ll see the special offer written in pink at the top of the page.
“The Perfect Deal For Mom,” the headline announces…
The offer appears at the left of the page, below Amazon’s usual yellow “Add to Cart” button. Under the heading “Add Kindle Accessories,” there’s a very attractive offer — to “add a $25 Amazon.com Gift Card at no extra cost.” They’re limiting the offer to just one for each customer, and of course, if you return the Kindle, then Amazon will charge you the full cost of the $25 gift card before refunding the price of the Kindle. But you can also use the gift cards at the Amazon-owned fashion site, Endless.com (“Shoes and more,” reads their tagline, since the site also offers jewelry and designer handbags)
Amazon will mail the gift card and Kindle to the address that you provide during the check-out – but that’s just one way that they’re helping shoppers celebrate Mother’s Day. Amazon’s book blog, Omnivoracious, has launched a charming promotion in which they’ll provide personalized book recommendations for the perfect Mother’s Day gift. “If you tell us a bit about your mom’s reading habits — what kinds of books she likes to read, favorite authors, least favorite authors, hobbies… — we’ll get back to you with some books we think she’ll like, and a bit about why we think each one will fit.”
They’re promising to post a new response every day on their blog, urging readers to “ask us, stump us, amuse us!” You can contact the editors of Amazon’s book blog through the blog’s comments page, or by leaving a comment on their web page on Facebook. (And remember, you can subscribe to their blog on your Kindle for free.
I enjoy reading Omnivoracious, and their blog post even provides a helpful link to Amazon’s own page of Mother’s Day gift ideas.
And of course, Amazon’s Kindle is listed at the very top of the page…