Kindle-Ad Book Author Describes Short Stories



Amy Bloom was the first author to discover that her book was appearing in a Kindle ad. But I was actually a little disappointed when I’d interviewed her last summer. I’d thought she’d be more excited about it!

Q: Did you get any other reactions from people you know?

AMY: Another friend of mine said, “Hey, guess what?”

You know? “I fleetingly saw your page in a Kindle ad!” And that was nice. You know, I’m the dullest person in the world. I say, “Oh, that’s so nice.” And they go, “Yep.”

Q: I guess I was expecting you’d have a bigger reaction to the ads.

AMY: I am notorious for this in my family. I’m pleased by them. I’m flattered by them, but I don’t – they’re not – they’re great. I’m really appreciative and I think its very kind of the Kindle people. I feel very grateful for whoever it was who said, “Hey, how about a page from an Amy Bloom story.” I feel very grateful for whoever that person is.

Q: Will this increase sales of your book?

AMY: You never know. It probably won’t do me any harm.

On the other hand, the other way to look at it is, who cares? I’ve done my job as a writer. I’ve written the best work I know how. And I’m appreciative of the people who read it and care about the work — and that’s pretty much the end of that. Anything else that happens is sometimes nice, and sometimes not so nice, but not really directly relevant…. I think it’s — I am really appreciative, and it’s also sort of in the category of ephemera.

Q:But is there a larger significance?

AMY: If there is a larger significance, it’s going to be someone else who figures out what it is, not me.


Even though she doesn’t own a Kindle herself, she said she was glad that people were reading, saying “it doesn’t matter to me whether people read wax tablets or printed books or handmade books or ebooks. I’m happy that they read!” (And she added, graciously, that “I’m sure when I’m a little old lady, I’m going to be very grateful to have some lightweight thing that contains a lot of books and has big fonts…”) But it was exciting to see her commitment to the craft of writing, and I realized that we both had something in common: a deep love of fiction.

That’s why I was especially delighted when I discovered Amazon had just published a personal “Letter from Amy Bloom” on the web page for one of her books. In it, she describes her philosophy about fiction — offers an insider’s perspective on why it’s so challenging!


The great pleasure for me in writing short stories is the fierce, elegant challenge. Writing short stories requires Cary Grant, Humphrey Bogart, and some help from Gregory Hines. We are the cat burglars of the business: in and out in a relatively short time, quietly dressed (not for us the grand gaudiness of 600 pages and a riff on our favorite kind of breakfast cereal) to accomplish something shocking — and lasting — without throwing around the furniture.

Flannery O’Connor (a reliable source when appreciating the short story) wrote that short stories deliver “the experience of surprise.” The surprise, I think, is that so few pages can contain so much, that what is taken to be a prism turns out to be not only a window but a door as well.

If you’re an American reader, you can love short stories the way other Americans love baseball; this is our game, people! We have more than two hundred years of know-how and knack, of creativity. Of the folksy and the hip, of traditional yarn-spinning and innovative flourishes. Of men and women, of war and loss and love, with a few ghosts and many roads not taken. And in all of that, you will find some of the funniest and most heartbreaking fiction, ever.

Are Writers Being Hurt By Technology?

Digital Publishing vs. the Gutenberg press

I remember a fascinating article. Three years ago, a legendary magazine editor tracked down 10 professional authors, and asked them a simple question: “Is the net good for writers?”

“Over a billion people can deliver their text to a very broad public,” he wrote at the time — but how does it affect those people who actually sell their writing for a living? “Writing as a special talent became obsolete in the 19th century,” one writer had told him in 2002. “The bottleneck was publishing…”

With the popularity of the Kindle, it’s an even better question, since writers are not just competing with the internet, but with the self-published ebooks of amateurs. Author Erik Davis (also a writer for Wired, Bookforum, and The Village Voice) had remembered that in the mid-90s, “I got paid pretty good for a youngster — generally much better than I get paid now, when my career sometimes looks more and more like a hobby…” But he also noted that his career is “less driven by external measures of what a ‘successful’ writing career looks like,” and he’d enjoyed spending his time writing about off-beat topics like mystical and counter-cultural threads in both technology and the media.

But he also thinks technology is changing the kinds of things we end up reading, creating a bigger demand for smaller articles — and a much bigger market for “opinion”. And author Mark Dery, author of Cyberculture at the End of the Century, also seemed to agree about the shorter article sizes, complaining that today, “information overload and time famine encourage a sort of flat, depthless style, indebted to online blurblets, that’s spreading like kudzu across the landscape of American prose.” Yes, things are more democratic now, Dery believes, but that’s brought good changes as well as bad.

“Skimming reader comments on Amazon, I never cease to be amazed by the arcane expertise lurking in the crowd; somebody, somewhere, knows everything about something, no matter how mind-twistingly obscure. But this sea change — and it’s an extraordinary one — is counterbalanced by the unhappy fact that off-the-shelf blogware and the comment thread make everyone a critic or, more accurately, make everyone think they’re a critic, to a minus effect.

We’re drowning in yak, and it’s getting harder and harder to hear the insightful voices through all the media cacophony. Oscar Wilde would be just another forlorn blogger out on the media asteroid belt in our day, constantly checking his SiteMeter’s Average Hits Per Day and Average Visit Length.”

Dery’s ultimate conclusion? In these complicated and chaotic times, “the future of writing and reading is deeply uncertain.” And some of his thoughts were echoed by Adam Parfrey, the publisher at Feral House books (and the author of Apocalypse Culture). “I like the internet and computers for their ability to make writers of nearly everyone,” Parfrey writes. “I don’t like the internet and computers for their ability to make sloppy and thoughtless writers of nearly everyone.”

But at the end of the day, Parfrey seems to reach a more positive view. “Overall, it’s an exciting world,” he writes. “I’m glad to be alive at this time.”

If I could, I’d print out the article and send it in a time capsule to the year 2110 — since each author had an interesting but subtly different perspective. Douglas Rushkoff wrote that “The book industry isn’t what it used to be, but I don’t blame that on the internet. It’s really the fault of media conglomeration. Authors are no longer respected in the same way, books are treated more like magazines with firm expiration dates, and writers who simply write really well don’t get deals as quickly as disgraced celebrities or get-rich-quick gurus…”

And John Shirley, author of The Eclipse Trilogy, noted that in today’s book publishing industry, “Editors are no longer permitted to make decisions on their own. They must consult marketing departments before buying a book. Book production has become ever more like television production: subordinate to trendiness, and the anxiety of executives.”

But Shirley also added that “in my opinion this is partly because a generation intellectually concussed by the impact of the internet and other hyperactive, attention-deficit media, is assumed, probably rightly, to want superficial reading.” And he wasn’t the only author who had unkind thoughts for technology itself. Michael Simmons, a former editor for The National Lampoon, wrote “We’re a planet of marks getting our bank accounts skimmed by Bill Gates and Steven Jobs… Furthermore, I get nauseous thinking of the days, weeks, months I’ve spent on the phone with tech support.”

It’s one of the meatiest articles I’ve ever read about writing, publishing, and the state of the modern author. But having said that, I still thought that Edward Champion had perhaps the ultimate comeback.

“If the internet was committing some kind of cultural genocide for any piece of writing that was over twenty pages, why then has the number of books published increased over the past fifteen years?”