Surprise Amazon Sale on Kindles and Accessories!

Today Amazon announced a $110 discount on a Kindle DX tablet.It’s on their “Deal of the Day” page — so it’s one of their special one-day-only sales. (“Or until they’re all gone,” Amazon warns on the web page.) But it’s not the only Kindle-related discount that Amazon’s offering today. The page also includes a different “Lightning Deal” every hour — and every single one features a Kindle or a Kindle accessory!

You can find all Amazon’s deals at this URL:

Remember, each “lightning deal” lasts for only an hour — or until Amazon’s sold out of the discounted product! Below is a complete list of the deals for today, and a schedule for when they’ll be available.
(All times our PDT….)

10 a.m. Discounts on a leather Kindle Fire case.
11 a.m. A Kindle/Kindle Touch sleeve by BUILT
12 p.m. A Kindle Fire sleeve by BUILT
1 p.m. Kindle Fire speakers that are portable and re-chargeable
2 p.m. Power Adapters (for all Kindles)
3 p.m. “Dress up your Kindle Touch”
4 p.m. A lighted cover for your old Kindle Keyboard
5 p.m. Anti-glare screen protectors for Kindle Fire. (Three-pack)
6 p.m. A Kindle Fire desk stand by Kensington
7 p.m. A Kindle/Kindle Touch sleeve by BUILT
8 p.m. Kindle covers by Belkin (not for Kindle Touch)
9 p.m. More discounts on a leather Kindle Fire case.

Amazon’s blow-out sale is causing some extra excitement, because it might be a sign that they’re about to release new Kindles. “It’s the kind of deal you offer when you want to clear out inventory, fast,” posted reporter Brian Barrett at the technology blog Gizmodo. And he seems to have discovered another tantalizing clue. This morning Amazon was listing the current version of their Kindle Touch reader as out of stock!

I’ve since checked that web page, and Amazon’s now saying that the Kindle Touch will be available “in 4 to 7 days.” Brian sees this as a sign that all of Amazon’s newest Kindles are going to be released by next week. From a sales perspective, it’s just common sense, he concludes, writing that with an experienced seller like Amazon, there’s “no way it stays out of stock of some of its most popular products for more than a few days. And he remembers that the Kindle 2 “showed up as sold out the morning of July 28, 2010. That same afternoon, Amazon introduced Kindle 3 to the world.” Plus, the back-to-school shopping season is coming up soon, so Brian feels like the time is right for Amazon to make their big announcement. His conclusion?

“We’re going to see new Kindles of every stripe next week.”

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