December 5th, 2012
He’s the TV actor who’d played Mr. Sulu on Star Trek. But now he’s also a huge internet phenomenon — and he’s written a great ebook about the experience. It’s called Oh myy! (There Goes the Internet), and last night George Takei surprised fans by announcing it had just become available on the Kindle (in addition to the Nook). “Surprise!” he posted on Facebook. “The folks at Amazon sped through my approval process, and my new book…is now as available as Katie Holmes.”
It’s already racked up 35 five-star reviews — though that’s understandable, since George Takei has over 3 million followers on Facebook. “(As a starfleet officer, Sulu was dedicated to peaceful exploration,” Forbes magazine once wrote. “But when it comes to Facebook, he’s a conquerer.”) What surprised me even more is that his book is just how much I enjoyed the book. It’s a warm and thoughtful read, and it’s also genuinely entertaining.
That’s partly because he has a great story to tell. At the age of 75, George Takei has become one of the most popular people on Facebook, and he brings his humble humor to the tale of his success. “I’m not sure exactly when this shift occurred,” he writes, “but it delights me to know that, though I am separated in age by some 40 or 50 years from most of my fans, they have welcomed me into their lives. As my fan base demographic tilts even younger, fewer and fewer fans will know me merely as ‘that guy who played Sulu.'” And then he lets readers share in some of the fun of his success – like his Twitter showdowns with celebrities like Donald Trump, Tracy Morgan, Victoria Jackson, and even the Aflac duck.
I’ve always been a big Star Trek fan, so I pre-ordered a digital copy of the book, and it came with a special additional chapter. (Takei fondly remembered his very first Star Trek conventions — and the surprise when it went from 12 fans in a hotel conference room to a thousand people in an auditorium.) Maybe that biased me towards a positive review, but this feels like a very personal book. “It gives me great joy to feel back on the ‘cutting edge’ of things,” Takei write, “and to know that the best years may yet lie ahead. So thank you, again, for buying this book early and supporting me in this new endeavor.
“May we live long and prosper together.”
One reviewer on Amazon hit on something that I’d noticed, too. “While the first 69 pages or so are, as one might expect, the tale of a man in his sixties coming to grips with the modern internet… George Takei is, fundamentally, a geek. And brilliant. And given to reverse-engineering everything he comes across. So the last two-thirds of the book ends up being one of the most coherent, insightful, and accessible explanations I’ve ever seen on how to build and maintain a social media presence.” Even seen as a social media guide, the reviewer notes that “this one’s actually fun to read.”
But the book also comes across as a very special experience, a man warmly sharing stories of wonder and amazement. I found myself thinking that it was true to the Star Trek spirit – a celebration of humanness and laughter that would’ve made Gene Roddenberry proud. Maybe all the fans magically amplified the show’s positive vibe, and George Takei somehow absorbed it over four decades of Star Trek conventions. His ebook is gracious and fond, but it lets them all share one more voyage together.
“Our dazzling tech-driven society today stimulates and inspires me,” he writes — giving him one more reason to sincerely say… “Oh myy!”