August 9th, 2011
I just got a message from the woman in Amazon’s Kindle commercial! I’d told her that I finally saw her third Kindle commercial for the first time on Friday night – and it almost made me want to buy a second Kindle! She wrote back, “happy to hear that, and next time buy that second kindle.
“You can keep it in your other pocket!”
It all started with a simple question. “Who’s that woman in Amazon’s newest Kindle commercial?” I’ve been asked this a few times, so I finally searched the web for an answer. The name of “that blonde woman” is Amy Rutberg, and it turns out there’s some surprising and funny stories online about her life before the Kindle ad.
Plus as far as I can tell, in real life she’s already using a Kindle!
On March 18th — before Amazon’s first ad even aired — Amy mentioned her Kindle in a status update on Twitter. (“It’s so nice outside, taking my kindle and playing hooky! Will return from my staycation by 7:30. #nicetobeanactress #springfever”) More than a month later, on April 25th, she tweeted nervously while waiting for the broadcast of that first Kindle commercial. “1st person to let me know what channel they see it on wins a prize…not a knidle sadly…”
Amy is 29 years old, a professional actress who recently moved back to Los Angeles from New York. (And two weeks from this Wednesday, she’s leaving on her honeymoon in Rome!) She may seem a bit ditzy on that Kindle ad, but in real life, she’s surprisingly intelligent. Amy actually started college at the age of 13, according to one online profile, and by the age of 15 she’d transferred to UCLA as a junior, making her one of the youngest students ever accepted to the college!
“When not performing on stage I can be found playing poker, not finishing a screenplay, shopping for the perfect pair of boots or reading my Kindle ;-)” she jokes on her Twitter feed. But when that famous Kindle ad finally aired, her mother stumbled across a blog post where her daughter was described as “hot but 2 skinny”. According to another funny Twitter update, Amy remembers that her mother said “they must have u mistaken 4 tmobile girl”. Amy then added a very special Twitter tag at the end of her post — #thanksmom.
Amy was a little ditzy when she was a little girl back in the early 1980s — at least according to a funny profile in the Los Angeles Times. They remember that “At 3, she said, she had to be carried away screaming after a production of ‘Peter Pan’ because she was certain Peter would be back to fly her to Neverland.” At the age of 16, she was cast as Eliza Doolittle in a production of “My Fair Lady” at L.A.’s prestigious Pacific Coast Civic Light Opera. But at the age of 6, “she directed her classmates in playground vignettes and broke an ankle while ‘flying,’ Pan-like, from a second-story landing…”
If you’d like to see more of “that Kindle girl’s” work, you can check out her professional blog at amyrutberg.com, which features a “reel” of short clips from her appearances on different TV shows. Last year Amy appeared on an episode of “Law and Order,” and she did another episode just two years earlier (plus an episode of “Law and Order: Criminal Intent”.) In 2006 she played a nurse on an episode of “As The World Turns”, and she even starred in an episode of the TLC reality show about shopping for a wedding gown — “Say Yes to the Dress”.
But she’s been doing lots of live theatre, so Amazon’s TV ad was a big moment. Amy’s Twitter feed captures a fun moment in the life of a rising actress — seeing you’re own work while you’re casually watching TV. “Kindle commercial on @snl… Love it!” she tweeted on April 30th). And by May 13th, she’d sent a shout-out to some friends on Twitter who’d spotted her in the ad. “Thanks for all the kindle love peeps!
“Proud 2 b peddling it!”